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    • Social Media Management
    • Digital Advertising
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marketing

Spying on the Internet

3 free tools to spy on your competitor’s Facebook ads

How-toBy Ben OngAugust 21, 2019Leave a comment

Here we compile three very useful yet free tools for you to research your competitors: “Why am I seeing this?”, Ad Library and Audience Insights tool.

Google Ads: Single keyword ad groups

Why single keyword ad groups campaigns work best for Google Ads?

Case Studies, InsightsBy Ben OngAugust 14, 2019Leave a comment

With single keyword ad groups (SKAGs), you can improve your click-through rates, ad quality score and even leads and sales almost immediately.

Google Ads script

Google Ads scripts to update budget, export daily report, pause campaign upon budget cap

How-toBy Ben OngAugust 7, 2019Leave a comment

Here is the Google Ads script to automatically update the budget from Google Sheets, export the daily report to Google Sheets, and stop the campaign after hitting the budget cap.

Email marketing automation

5 simple email marketing automation for e-commerce business

How-toBy Silver MouseJuly 31, 2019Leave a comment

Which automated emails should you send for your e-commerce business? Read on as we share 5 important email marketing automation, it’s easy to set up!

Google & Facebook Withholding Tax

Google, Facebook (Meta), LinkedIn, TikTok Certificate of Residence (COR) for Withholding Tax

Company UpdatesBy Silver MouseJuly 24, 201956 Comments

Download the Certificate of Residence (from 2017 onwards) by Google, Meta, LinkedIn here, plus tips on how to submit Withholding Tax payments to LHDN.

You Can Never Go Wrong with McChicken

Most popular YouTube ads in Malaysia (first half 2019)

Case Studies, Industry NewsBy Silver MouseJuly 17, 2019Leave a comment

2019 YouTube ads trends: Part festive, part daily life; Not too long, but just right; Dramatic effect.

Facebook Video Length

What is the best video length for Facebook: 1 or 3 minutes?

InsightsBy CK WongJuly 3, 2019Leave a comment

After Facebook launched its Ad Breaks in 2018, will videos more than 3 minutes long gain higher organic distribution starting from 2019?

Top Raya video ad in Malaysia 2019

Top 30 Hari Raya video commercials in Malaysia 2019

Case StudiesBy Silver MouseJune 5, 20191 Comment

Which are the most popular Hari Raya video ads on YouTube in Malaysia? Local brands like RHB Bank, TNB, Maxis are topping the chart!

Facebook Relevance Score

How does Facebook Relevance Score affect CPC (Cost per Link Click)?

Case Studies, InsightsBy Ben OngMay 29, 2019Leave a comment

Will higher FB Relevance Score lower your CPM and CPC? Let’s investigate with some real campaign data and prove it!

Twitter video ads

Twitter video ads: CPV & CPC compared across bidding methods

Case Studies, InsightsBy Ben OngMay 22, 2019Leave a comment

If you are planning to run video ads on Twitter, which bidding method is the best for your campaign objective? Read on to find out from our case study.

Newspaper in Malaysia

The adex myth: Is newspaper advertising still effective?

InsightsBy CK WongMay 15, 20193 Comments

More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!

Digital advertising in Malaysia

Total digital advertising expenditure & breakdown in Malaysia 2019

InsightsBy CK WongMay 8, 20193 Comments

How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!

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