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marketing

Google Analytics UTM tracking codes

All you need to know about Google Analytics UTM tracking codes

How-toBy Ben OngFebruary 27, 2019Leave a comment

What is the purpose of UTM tracking codes? How to generate a UTM link? How to read results by UTM? Get all your answers here.

How to sell like Jenn Chia?

How to become an influencer who sells like Jenn Chia?

How-toBy Silver MouseFebruary 12, 2019Leave a comment

Is influencer marketing effective for brands? Let’s find out how Jenn Chia convinces her followers when promoting brands and products.

Top 20 CNY video commercials in Malaysia 2019

Top 20 Chinese New Year video commercials in Malaysia 2019

Case StudiesBy Silver MouseFebruary 4, 20195 Comments

Which are the most likable CNY video ads on YouTube in Malaysia? Find out how we rank them by “Like Ratio”.

Digital marketing training in Malaysia

List of credible digital marketing training & courses in Malaysia

InsightsBy Silver MouseJanuary 30, 20191 Comment

Who are the reputable digital marketing training providers in Malaysia? Which ones are HRDF certified with claimable course fees?

YouTube Homepage Masthead on Desktop

How much to advertise on YouTube Masthead in Malaysia?

How-toBy Silver MouseJanuary 23, 20193 Comments

How to and how much to advertise on YouTube homepage for a day? The cost per impression and reach are quite attractive for advertisers with nationwide reach.

Video ads cost-per-view (CPV) analysis

Video ads cost-per-view (CPV) compared: Facebook, Instagram, YouTube etc.

InsightsBy Ben OngJanuary 17, 2019Leave a comment

What is the cost-per-view of Facebook, Instagram, YouTube, LinkedIn, Twitter and how is it being measured?

Master of Mobile: Southeast Asia Report

Top mobile websites in Malaysia, Singapore and the need for speed

InsightsBy Silver MouseJanuary 9, 2019Leave a comment

Top mobile sites in Southeast did quite well in all user experience aspects except for Speed, with average load time of more than 7 seconds.

Guardian's TikTok campaign #GuardianTikTokChallenge

A study on Guardian’s TikTok campaign #GuardianTikTokChallenge

Case StudiesBy Silver MouseJanuary 2, 2019Leave a comment

Guardian managed to garner more than 4.5 million views on TikTok for its “Shop Your Way to Korea” campaign.

Email marketing report by GetResponse

What is the average email open rate & click rate in Malaysia, Singapore etc?

InsightsBy Silver MouseDecember 26, 2018Leave a comment

Read the email marketing report for Malaysia, Singapore, Philippines, Vietnam, Indonesia & Thailand by GetResponse.

How to run an influencer marketing campaign

How to run a successful influencer marketing campaign in 5 practical steps

How-toBy Silver MouseDecember 19, 2018Leave a comment

Get your influencer marketing campaign started with our step by step guide. Learn how to select the right influencers for your campaign goals and effectively measure results.

#myyoutubeweek Top YouTube Video Ads in Malaysia 2018

Top YouTube video ads in Malaysia 2018

Case Studies, Industry NewsBy Silver MouseDecember 8, 20182 Comments

As for the best YouTube video ads, there are 11 categories and 1 grand winner this year. Read on the find out which are the winning videos!

Hermo Facebook Live Video Reaction Poll

How to set up a Facebook live video with reaction poll?

Case Studies, How-toBy Silver MouseDecember 5, 2018Leave a comment

In this article, we will be sharing how to set up your own live video with comments and a poll. Plus, this feature is free for everyone and for all Facebook pages.

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