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marketing

Social Media Marketing in Malaysia

5 skills to succeed as a Social Media Marketing Specialist in Malaysia

InsightsBy CK WongJuly 26, 2023Leave a comment

To truly excel in your career as a Social Media Marketing Specialist in Malaysia requires more than being a planner, writer, designer and communicator rolled into one.

TikTok #FoodFestOnTikTok

TikTok launches #FoodFestOnTikTok campaign to ignite foodie creativity

Industry NewsBy Silver MouseJune 7, 2023Leave a comment

TikTok is launching #FoodFestOnTikTok, a campaign dedicated to fostering local F&B business growth, as well as providing creators a platform to showcase their creativity.

Avoid Image-only Email Design

Why you should avoid image-only emails

InsightsBy CK WongMay 24, 2023Leave a comment

We outline the disadvantages of image-only EDM designs and why responsive HTML emails are the most effective choice for email marketing campaigns.

BHPetrol Hari Raya Video 2023

2023’s Top Ramadan-Raya Ads on YouTube Malaysia

Case Studies, Industry NewsBy Silver MouseMay 10, 2023Leave a comment

We present to you the top 10 Ramadan-Raya Ads on YouTube Malaysia for 2023, showcasing the most engaging ads that people choose to watch during this period.

Digital Advertising Winning Strategy

The winning digital advertising campaign strategy in 6 steps

How-toBy CK WongApril 26, 2023Leave a comment

Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.

User Generated Content by Creators

Why brands should leverage UGC creators for social media content

How-toBy CK WongApril 12, 2023Leave a comment

Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.

Copywriting Research Techniques

What are the copywriting research techniques?

How-toBy Silver MouseMarch 29, 2023Leave a comment

Effective copywriting research techniques include desk research, surveys, interviews, focus groups, A/B testing, and other forms of customer feedback.

Best-Known Formulas for Advertising Copywriters

4 best-known formulas for advertising copywriters

How-toBy Silver MouseMarch 15, 20231 Comment

By utilizing AIDA, ACCA, 4 P’s, and Motivating Sequence formulas – copywriters can create effective and persuasive ads that will help to drive more sales.

The Year in Search 2022 - Malaysia

Google’s Year in Search 2022 report: Consumer behaviour analyzed

Industry News, InsightsBy Silver MouseFebruary 20, 2023Leave a comment

Learn from The Year in Search 2022 report what matters most to us in Malaysia, and how the insights can help you move your marketing forward in 2023.

TikTok Ramadan 2023

3 steps to create successful Ramadan campaign on TikTok

How-to, Industry NewsBy Silver MouseFebruary 14, 2023Leave a comment

To help businesses make a difference in meaningful times, TikTok is sharing 3 ways businesses can engage, interact and create lasting impressions to win Raya 2023.

HLB CNY 2023 – A Life of Kaya

2023’s Top Chinese New Year Ads on YouTube Malaysia

Case Studies, Industry NewsBy Silver MouseFebruary 4, 2023Leave a comment

Here are the top 10 Chinese New Year Ads on YouTube Malaysia for 2023, showcasing the most engaging ads that people choose to watch during this period.

YouTube Malaysia Ad of the Year 2022 Winner - CARSOME

Winners of Malaysia’s YouTube Works Awards 2022 announced

Case Studies, Industry NewsBy Silver MouseDecember 13, 2022Leave a comment

Besides awarding the latest YouTube gold creators, YouTube Works Awards 2022 winners are announced with CARSOME winning the Ad of the Year award.

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