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marketing

YouTube Homepage Masthead on Desktop

How much to advertise on YouTube Masthead in Malaysia?

How-toBy Silver MouseJanuary 23, 20193 Comments

How to and how much to advertise on YouTube homepage for a day? The cost per impression and reach are quite attractive for advertisers with nationwide reach.

Video ads cost-per-view (CPV) analysis

Video ads cost-per-view (CPV) compared: Facebook, Instagram, YouTube etc.

InsightsBy Ben OngJanuary 17, 2019Leave a comment

What is the cost-per-view of Facebook, Instagram, YouTube, LinkedIn, Twitter and how is it being measured?

Master of Mobile: Southeast Asia Report

Top mobile websites in Malaysia, Singapore and the need for speed

InsightsBy Silver MouseJanuary 9, 2019Leave a comment

Top mobile sites in Southeast did quite well in all user experience aspects except for Speed, with average load time of more than 7 seconds.

Guardian's TikTok campaign #GuardianTikTokChallenge

A study on Guardian’s TikTok campaign #GuardianTikTokChallenge

Case StudiesBy Silver MouseJanuary 2, 2019Leave a comment

Guardian managed to garner more than 4.5 million views on TikTok for its “Shop Your Way to Korea” campaign.

Email marketing report by GetResponse

What is the average email open rate & click rate in Malaysia, Singapore etc?

InsightsBy Silver MouseDecember 26, 2018Leave a comment

Read the email marketing report for Malaysia, Singapore, Philippines, Vietnam, Indonesia & Thailand by GetResponse.

How to run an influencer marketing campaign

How to run a successful influencer marketing campaign in 5 practical steps

How-toBy Silver MouseDecember 19, 2018Leave a comment

Get your influencer marketing campaign started with our step by step guide. Learn how to select the right influencers for your campaign goals and effectively measure results.

#myyoutubeweek Top YouTube Video Ads in Malaysia 2018

Top YouTube video ads in Malaysia 2018

Case Studies, Industry NewsBy Silver MouseDecember 8, 20182 Comments

As for the best YouTube video ads, there are 11 categories and 1 grand winner this year. Read on the find out which are the winning videos!

Hermo Facebook Live Video Reaction Poll

How to set up a Facebook live video with reaction poll?

Case Studies, How-toBy Silver MouseDecember 5, 2018Leave a comment

In this article, we will be sharing how to set up your own live video with comments and a poll. Plus, this feature is free for everyone and for all Facebook pages.

TikTok Advertising

How to advertise on TikTok Malaysia?

How-toBy Silver MouseNovember 28, 2018Leave a comment

TikTok advertising has been made available for brands in Malaysia recently. 3 ad formats to choose from: Brand Takeover, In-Feed & #Challenge.

Google’s “Smart Campaigns” Malaysia

Google’s “Smart Campaigns” is now available for small businesses across Malaysia

Industry NewsBy Silver MouseNovember 7, 2018Leave a comment

Google’s new ad campaign type uses machine learning to make advertising radically simpler – and is 3x better at getting ads in front of the right audience.

TikTok all around the world

How many TikTok users in Malaysia & what is the demographic like?

InsightsBy Silver MouseNovember 6, 20186 Comments

As of early 2022, there are close to 17 million TikTok users in Malaysia. The data is based on TikTok’s potential advertising reach for users aged 18 and above in Malaysia.

Big Mac x TikTok Challenge: Dance & Win!

A closer look at McDonald’s TikTok campaign #BigMacTikTok

Case StudiesBy Silver MouseOctober 30, 20188 Comments

How can brands execute marketing campaigns on TikTok? Find out the mechanics and insights of #BigMacTikTok campaign, a collaboration between McDonald’s and Tik Tok.

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