What is the average cost per lead for B2B industries?
Effective B2B lead generation strategies: understand CPL differences by market and industry, refine offerings, and optimize ads for improved conversion rates and ROI.
Embracing AI in our digital marketing agency
Discover how our agency is embracing AI in digital marketing, boosting productivity, streamlining processes, and delivering quality work for our clients.
How can businesses or brands use Xiaohongshu?
Starting from content seeding/marketing on Xiaohongshu, businesses can partner with content creators, run digital advertising, and set up an online store within the platform.
How to set up Xiaohongshu business or brand account?
We’ll walk you through the process of setting up a Xiaohongshu account for your brand or business, and what it takes to entitle for Video Channel and Pro Account.
How popular are Xiaohongshu & Lemon8 in Malaysia?
In Malaysia, Xiaohongshu is popular among the Chinese while Lemon8 is gaining popularity among the Malays – grabbing screen time away from Meta.
Should you join a Brand or Agency as a Social Media Marketing Specialist?
Those looking to specialize in one particular industry may want to consider joining a brand, while those who are interested in variety may be better off joining an agency.
5 skills to succeed as a Social Media Marketing Specialist in Malaysia
To truly excel in your career as a Social Media Marketing Specialist in Malaysia requires more than being a planner, writer, designer and communicator rolled into one.
Why you should avoid image-only emails
We outline the disadvantages of image-only EDM designs and why responsive HTML emails are the most effective choice for email marketing campaigns.
The winning digital advertising campaign strategy in 6 steps
Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.
Why brands should leverage UGC creators for social media content
Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.
The evolution of digital content distribution
From curation (portal), search, subscription, social to recommendation, let’s find out how content is being distributed from past to present.
Total digital ad spend in Malaysia 2022 (it’s 60% of ADEX)
In 2022, we are expecting more than 60% of advertising expenditure (ADEX) in Malaysia to be invested in digital media led by Google, Facebook & co.