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CK Wong

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B2B Leads Generation - Average Cost per Lead

What is the average cost per lead for B2B industries?

InsightsBy CK WongNovember 13, 2024Leave a comment

Effective B2B lead generation strategies: understand CPL differences by market and industry, refine offerings, and optimize ads for improved conversion rates and ROI.

AI-driven digital marketing agency in Malaysia

Embracing AI in our digital marketing agency

Company UpdatesBy CK WongNovember 29, 2023Leave a comment

Discover how our agency is embracing AI in digital marketing, boosting productivity, streamlining processes, and delivering quality work for our clients.

Xiaohongshu Brand Marketing

How can businesses or brands use Xiaohongshu?

How-toBy CK WongAugust 23, 2023Leave a comment

Starting from content seeding/marketing on Xiaohongshu, businesses can partner with content creators, run digital advertising, and set up an online store within the platform.

Xiaohongshu Pro Account 专业号

How to set up Xiaohongshu business or brand account?

How-toBy CK WongAugust 16, 20231 Comment

We’ll walk you through the process of setting up a Xiaohongshu account for your brand or business, and what it takes to entitle for Video Channel and Pro Account.

Xiaohongshu vs Lemon8

How popular are Xiaohongshu & Lemon8 in Malaysia?

InsightsBy CK WongAugust 9, 20231 Comment

In Malaysia, Xiaohongshu is popular among the Chinese while Lemon8 is gaining popularity among the Malays – grabbing screen time away from Meta.

Social Media Specialist - Brand or Agency

Should you join a Brand or Agency as a Social Media Marketing Specialist?

InsightsBy CK WongAugust 2, 2023Leave a comment

Those looking to specialize in one particular industry may want to consider joining a brand, while those who are interested in variety may be better off joining an agency.

Social Media Marketing in Malaysia

5 skills to succeed as a Social Media Marketing Specialist in Malaysia

InsightsBy CK WongJuly 26, 2023Leave a comment

To truly excel in your career as a Social Media Marketing Specialist in Malaysia requires more than being a planner, writer, designer and communicator rolled into one.

Avoid Image-only Email Design

Why you should avoid image-only emails

InsightsBy CK WongMay 24, 2023Leave a comment

We outline the disadvantages of image-only EDM designs and why responsive HTML emails are the most effective choice for email marketing campaigns.

Digital Advertising Winning Strategy

The winning digital advertising campaign strategy in 6 steps

How-toBy CK WongApril 26, 2023Leave a comment

Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.

User Generated Content by Creators

Why brands should leverage UGC creators for social media content

How-toBy CK WongApril 12, 2023Leave a comment

Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.

The evolution of digital content distribution

The evolution of digital content distribution

InsightsBy CK WongSeptember 21, 2022Leave a comment

From curation (portal), search, subscription, social to recommendation, let’s find out how content is being distributed from past to present.

Digital Ad Spend in Malaysia

Total digital ad spend in Malaysia 2022 (it’s 60% of ADEX)

InsightsBy CK WongJuly 13, 20221 Comment

In 2022, we are expecting more than 60% of advertising expenditure (ADEX) in Malaysia to be invested in digital media led by Google, Facebook & co.

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