10 tips for improving lead quality and reducing spam
Improve lead quality and reduce spam with 10 strategic tips for ad targeting and lead forms, boosting sales outcomes for B2B businesses.
15 ad creative tips to improve B2B lead generation campaigns
Enhance B2B lead generation by utilizing creative advertising strategies on Google, Meta, TikTok, and LinkedIn for improved campaign effectiveness and lead quality.
Guide to Google advertiser verification in Malaysia
Discover how to complete Google’s advertiser verification in Malaysia, including required documents and a step-by-step guide for businesses.
Setting up for success: Your Meta advertising checklist
Maximize your Meta advertising success with our ultimate checklist from page/account access, data source setups to campaign preparations.
3 key data sources to boost your Meta ad campaigns
Discover the three essential data sources to improve your Meta ad campaigns: Website Audience, Offline Audience/Events, and Product Catalog.
Understanding Voice-over Commercial vs Broadcast Rights
Discover the difference between Commercial and Broadcast Rights in voice-over hiring. Understand how these rights grant usages especially for paid marketing channels.
How can businesses or brands use Xiaohongshu?
Starting from content seeding/marketing on Xiaohongshu, businesses can partner with content creators, run digital advertising, and set up an online store within the platform.
How to set up Xiaohongshu business or brand account?
We’ll walk you through the process of setting up a Xiaohongshu account for your brand or business, and what it takes to entitle for Video Channel and Pro Account.
The winning digital advertising campaign strategy in 6 steps
Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.
Why brands should leverage UGC creators for social media content
Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.
What are the copywriting research techniques?
Effective copywriting research techniques include desk research, surveys, interviews, focus groups, A/B testing, and other forms of customer feedback.
4 best-known formulas for advertising copywriters
By utilizing AIDA, ACCA, 4 P’s, and Motivating Sequence formulas – copywriters can create effective and persuasive ads that will help to drive more sales.