Social media. If you’re an expert, you know the best way to advertise your salon is by photos or videos of your work. But don’t make the rookie mistake and neglect the importance of a caption!
Your captions help in providing important context that photos can’t provide. So how do you write a good caption? It’s easy when you follow our 5 simple tips.
1. K.I.S.S.
KISS stands for Keep It Short & Simple, or Keep It Simple & Stupid. For social media, users have a short attention span, plus your caption gets cut off after 125 characters. So get straight to the point!
The new miracle shampoo is now here at Lenglui Salon! Get it now for 20% off!
Not-so-good example
Here at Lenglui Salon, we strive to only give you the best products we can find. We carefully handpicked products that we know you will love. Now with the newly arrived Kerastase shampoo, your hair will always be in its tip-top condition, so you’ll always be the star wherever you go. Visit us now and get this shampoo at 20% off!
2. Tonality
Your caption’s tonality depends on your target audience and also the image you wish to portray for your salon. You can check out these few examples and see the difference.
Walao wei! Can you believe we only used L’Oreal Dialight for this? 😲
Young
Another reason to get that #hotd for IG! 💁 Check out the latest L’Oreal Dialight Milkshake here!
Professional
Bring out the fashionista in you with the new Dialight Milkshake by L’Oreal. Book an appointment today.
3. Ask Questions
Engagement is important for a few reasons; to make your business look more legit, to rank higher in any social media’s algorithm, and to keep your audience tuned to your content. Encourage this important interaction with a question in your caption.
- Who here wants fabulous hair? ✋ Comment if you’d like to try this hairstyle!
- Such an amazingly simple hair tutorial from xx! Are you planning to try it?
4. Call-to-Action
Tell your audience what to do. Include a short CTA (Call-to-Action) to prompt them to take action. Of course, use the right CTA based on your objective.
To drive sales and inquiries:
- Book now
- Call today
- Reserve an appointment
- Check out our new products
- Come see our prices
- Contact us
- Don’t miss the latest promotion
- Find out more
- Get free treatment
- Hurry
To drive engagement on posts:
- Comment your favourite
- Like if you agree
- Tag a friend
- Share this post
5. Hashtags & Tagging
Hashtags and tagging help people discover your content. And it’s free! What other reason do you need? Use hashtags to classify your post and let people find out about you, and tag any brands or people that appear in your photo. Try out this list of general hashtags for salons in your post and watch your engagement increase!
- #haircolor
- #haircolorist
- #hairstyles
- #hairstylist
- #hairtrends
- #hairtips
- #hairdresser
- #hairsalon
- #haircut
- #newhair
Now you as a salon business owner have a huge advantage in creating a social media presence! Hope these tips were useful for you in writing your own captions, and don’t forget to mention us if you become the next Ted Gibson ;D
