Are you a small business owner getting started with Facebook marketing? Read on especially if you run mom-and-pop shops and are not too sure how to promote your business on Facebook.
If you have been promoting your business with your personal Facebook profile, here are 5 reasons why you should convert or start a Facebook Business Page today!
1. Unlimited Followers
Facebook personal profiles allow up to only 5000 friends, while Facebook Business Pages let you have unlimited likes and followers.
Expand your reach to up to millions of followers and potential customers!
2. Improve Communication with Customers
With a simple click, Facebook Business Page’s “About” section allows your customers to reach you via phone, email, Messenger and even your store location via the map.
This makes you available to answer your customer’s questions 24/7, a big win for customer service.
3. Get Recommendations & Reviews
One of the first things we do when shopping online is to look for reviews! Whether it’s a new restaurant, product or service, a source with reviews makes us trust and believe in the company compared to one that doesn’t.
With Facebook Business Pages, your customers can leave you reviews that improve your credibility to new potential customers who come across your page.
4. Actionable Insights
With a personal profile, you can’t tell how many new followers you gained last week, or which post did the best and so on.
But with Facebook Business Pages, you have access to important data about your growth, customer demographics, and changes that need to be made to improve your social media presence.
5. Access to Advertising
Posting great original content is one thing, but getting them out to reach existing and new followers is another.
Facebook’s algorithm today prioritizes content posted from friends over publishers, with a focus on “meaningful interactions”. This is when advertising comes into play.
With Facebook Business Pages, you can boost better-performing posts to get more page likes, engagements and ultimately more customers. When done right, advertising can truly skyrocket your social media presence.