Google Malaysia has released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.
1. McDonalds Malaysia
You Can Never Go Wrong with McChicken (15s)
2. Mudah.my
Find your dream house with Mudah.my (40s)
3. CIMB
You-Sang, We-Sang | CIMB CNY 2019 (2m 48s)
4. RHB Group
RHB Group Chinese New Year 2019: Belief (2m 4s)
5. Petronas
#PETRONAS Raya 2019 – Rendang SoRaya (4m 10s)
6. Malaysia Airlines
Malaysia Airlines Hari Raya 2019 | Sama-Sama Balik Kampung (2m 40s)
7. Touch ‘n Go eWallet
Touch ‘n Go eWallet: PayDirect Education (14s)
8. Celcom Axiata
GUNA CELCOM™ for awesome video streaming everywhere! (1m 25s)
9. Nestle Malaysia
NESTUM® Brown Rice Baharu (15s)
10. ABC Malaysia
Kicap ABC, Juadah yang Tiada Bandingannya (15s)
Trends from this half-year leaderboard
Part festive, part daily life. The half-year list is almost evenly split between seasonal ads that captured moments from two of Malaysia’s important festive celebrations – Hari Raya Aidilfitri and the Lunar New Year – as well as ads for everyday necessities like internet connectivity and soy sauce.
Not too long, but just right. Continuing last year’s trend, this year’s contenders have stuck with moderation, opting for ads as short as 15-seconds for products and seasonal shorts that stretch to just under 5 minutes.
Dramatic effect. While production quality has been consistent with ads from yesteryear, this year’s list seems to feature more dramatic takes of popular formats. The festive sketches, in particular, have opted for a darker tone to convey their respective messages of family, unity and tradition.
These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have.
