TikTok has undeniably become a major player in the social media world, not just in Malaysia, but in many parts of the world. For brands and businesses, partnering with TikTok creators can be effective instead of just digital advertising on TikTok.
However, understanding the demographic and geographic makeup of a creator’s audience is crucial. If your marketing campaign is designed to target only the Malaysian market, it’s wiser to partner with a TikToker who has 2 million followers, 90% of whom are Malaysian, over a TikToker with 10 million followers but only a 5% Malaysian audience. For example, @itsjovynn is the #1 TikTok creator from Malaysia with 10.9M followers but the top 3 countries of her followers demographics are the United States, Philippines, and Brazil.
In essence, for targeted marketing to Malaysian consumers, choose TikTokers with a high proportion of local followers. So we’re ranking Malaysia’s top TikTok creators based on their number of Malaysian followers only. Each of the TikTokers listed below has over 1 million followers from Malaysia.
Of course, it’s important for marketers not just to focus on the follower numbers, but also to look at audience demographics, how many views a video typically gets, how engaged viewers are, and how many people watch a video all the way through before deciding to work with creators.
TIKTOK CREATORS WANTED!
1. Pinn Yang (@yang)
Total Followers: 4.80M
% from Malaysia: 81.27%
Total Followers from Malaysia: 3.90M
2. Boss James (@bossjames_oe)
Total Followers: 5.00M
% from Malaysia: 76.07%
Total Followers from Malaysia: 3.80M
3. Cahaya icha (@cahayaicha__)
Total Followers: 5.10M
% from Malaysia: 65.65%
Total Followers from Malaysia: 3.35M
4. UCILUNA (@uciluna_)
Total Followers: 3.50M
% from Malaysia: 93.58%
Total Followers from Malaysia: 3.28M
5. Ebit Lew (@ustazebitlew)
Total Followers: 6.70M
% from Malaysia: 45.84%
Total Followers from Malaysia: 3.07M
6. Alieff Irfan (@irfxn__)
Total Followers: 3.30M
% from Malaysia: 91.22%
Total Followers from Malaysia: 3.01M
7. Neng BabyShima (@babyshimaofficial)
Total Followers: 4.90M
% from Malaysia: 58.99%
Total Followers from Malaysia: 2.89M
8. ANAS (@anaszahrin)
Total Followers: 3.20M
% from Malaysia: 78.97%
Total Followers from Malaysia: 2.53M
9. Nelysa Norazlan (@nelysa_norazlan)
Total Followers: 3.30M
% from Malaysia: 74.32%
Total Followers from Malaysia: 2.45M
10. angelloweee (@angelloweee)
Total Followers: 10.40M
% from Malaysia: 22.19%
Total Followers from Malaysia: 2.31M
11. Fendymojo (@fendymojo)
Total Followers: 2.30M
% from Malaysia: 93.34%
Total Followers from Malaysia: 2.15M
12. muabellazz (@muabellaz)
Total Followers: 2.90M
% from Malaysia: 69.24%
Total Followers from Malaysia: 2.00M
13. Irfan Khairi (@irfan.khairi)
Total Followers: 2.10M
% from Malaysia: 94.14%
Total Followers from Malaysia: 1.98M
14. Ustaz Adnin (@adninroslan)
Total Followers: 2.20M
% from Malaysia: 87.06%
Total Followers from Malaysia: 1.92M
15. Akiddos (@akiddos)
Total Followers: 2.70M
% from Malaysia: 70.91%
Total Followers from Malaysia: 1.91M
16. Abangupinipin (@abangupinipin)
Total Followers: 3.70M
% from Malaysia: 49.74%
Total Followers from Malaysia: 1.84M
17. VIEW Chin (@viewchin_view)
Total Followers: 2.60M
% from Malaysia: 69.35%
Total Followers from Malaysia: 1.80M
18. Kak Dino (@miaazahar)
Total Followers: 2.20M
% from Malaysia: 79.65%
Total Followers from Malaysia: 1.75M
19. Irfanz (@hkl.irfanz)
Total Followers: 2.00M
% from Malaysia: 87.52%
Total Followers from Malaysia: 1.75M
20. Dato’ Calvin Khiu (@khiu19_oe)
Total Followers: 3.20M
% from Malaysia: 52.81%
Total Followers from Malaysia: 1.69M
Others
It is worth noting that there are also other Malaysian-based TikTok creators with more than 2M followers but without any demographic breakdown reported, such as @masterchrisleong (5.2M total followers), @itsme.hairie_ (4.6M), @rubydoris (3.5M), @im_siowei (3.3M), @sallywhoo (2.6M), @eijaanuar_ (2.4M), @mikhailimaan (2.2M), @hamdanmubarak_ (2.2M), and so on.
Note: Data above is updated in January 2024, the numbers should be different by the time you read this.
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