XIAOHONGSHU MARKETING

Set up your Xiaohongshu business account, create content, and manage digital advertising campaigns on XHS.
How it Works?Contact Sales

WHY XIAOHONGSHU?

The “Instagram from China” is grabbing screen time away from platforms like Facebook among the Chinese community.
Quality Content
Engaging content produced by professionals & users
Strong User Base
There are more than 2.5 million XHS users in Malaysia
Chinese Audience
Reach Chinese (locals & citizens of China) in Malaysia

MARKETING ON XHS

Brands to set up an account, curate content, and run advertisements to begin marketing on XHS.

Account

XHS Ecosystem - Account

Business Pro Account

Content

XHS Ecosystem - Content

BGC, PGC, UGC*

Advertising

XHS Ecosystem - Advertising

Search & In-Feed Ads

* Brand/Professional/User Generated Content

XHS ACCOUNT TYPES

Brands must have a XHS Business Pro Account to effectively manage their marketing efforts.

Main Usage
  • Verification
  • Checkmark
  • Features
  • Promotional Content
  • Creators Partnership
  • Digital Advertising

Standard 普通号

For Anyone
  • -
  • -
  • Basic
  • Limited
  • -
  • Boost only

Personal Pro 个人专业号*

For Individuals
  • Personal Identity Card
  • -
  • + Giveaway Contest
  • Limited
  • -
  • Boost only
Featured

Business Pro 企业专业号

For Businesses
  • Business Docs
  • Blue Tick
  • + Many Features
  • Allowed
  • Via Platform
  • Various Formats

XHS might not accept Business Pro applications from businesses that offer the following services: Telecommunications, Financial, Securities, Investment, Wealth Management, Banking, Real Estate, Medical, Matchmaking, Pet Funerals, etc.

* Personal Pro, eCommerce Store is not available in Malaysia

XHS CONTENT DEVELOPMENT

Here’s how brands can plan their content pillars with an XHS Business Pro Account.

How-to & Tips

XHS Content - How-to & Tips

Lifestyle

XHS Content - Lifestyle

Product & Services

XHS Content - Product & Services

Info & Trends

XHS Content - Info & Trends

Giveaway Contest

XHS Content - Giveaway Contest

XHS DIGITAL ADVERTISING

There are currently two Xiaohongshu ad formats available for advertisers in Malaysia.

Search Ads

XHS Advertising - Search

Placement

  • Search Results

Targeting

  • Brand keywords
  • Competitor keywords
  • Product keywords
  • Category keywords
  • Question keywords
  • Location keywords

Call-to-Action

  • Brand Website
  • Private Message
  • In-App Leads Form

In-Feed Ads

XHS Advertising - In-Feed

Placement

  • Explore Tab

Targeting

  • Industry interests 
  • Keyword interests
  • Content preferences
  • Audience outside China
  • Creator followers
  • Uploaded data

Call-to-Action

  • Brand Website
  • Private Message

CONTACT SALES

Enter your details below to get started.