* Product Shopping Ads is only available with TikTok Shop
TIKTOK MARKETING
Manage your TikTok account with brand or user-generated content, complemented by digital advertising strategies.
THE TIKTOK CHALLENGE
Why brands struggle with TikTok and require agency support to thrive on the platform.
Lack of Expertise
Limited TikTok knowledge and skills
Time Constraints
Balancing TikTok with core business demands
Platform Dynamics
Keeping up with TikTok's constant changes
TIKTOK DEMOGRAPHICS
Explore the essential demographics of TikTok in Malaysia.
19M+
As of 2024, Malaysia boasts over 19 million TikTok users, making it one of the top 3 social platforms in the country.
Source: Statista (2024)
<35
In Malaysia, the predominant age group on TikTok consists of users under 35 years old.
Source: TikTok Ads Manager (2024)
TIKTOK MARKETING PROCESS
Begin with research & planning before developing content and launching digital advertising campaigns.
SET GOAL & PLANNING
CONTENT DEVELOPMENT
DIGITAL ADVERTISING
TIKTOK GOAL SETTING
Before you begin, what is your primary marketing objective using TikTok?
Expand Reach
Boost your brand's reach, engagement, views, or grow more followers on TikTok
Promote App
Get people to download and use your app, or re-engage existing users to take action
Generate Leads
Acquire leads for your business through instant forms or directly on your website
Increase Sales
Promote your products from your online store or TikTok Shop and drive conversions
TIKTOK CONTENT DEVELOPMENT
There are pros & cons to TikTok content created by the brand/agency or creators, depending on your objective.
Content by Brand/Agency
| Content by Brand/Agency | VS | Content by Creators |
|---|---|---|
| Polished | Style | Authentic |
| General | Audience | Niche |
| Ads | Format | Trends |
| Sales | Goal | Engagement |
| Lower | Authenticity | Higher |
| Lower | Engagement | Higher |
Content by Creators
TIKTOK DIGITAL ADVERTISING
Choose your advertising objective for TikTok from the available options!
Awareness
- Reach
- Tell more people about your product, service, or company.
Consideration
- Traffic
- Drive people to a website landing page or app.
- Show your ads to people who would most likely to click on it.
- Video Views
- Maximize the plays of your video ads.
- Drive consideration by showing your ads to users who are more actively engaged.
- Community Interaction
- Get more people to follow your TikTok account.
- Get more people to visit your TikTok profile.
- Promote your livestream.
Conversion
- App Promotion
- Get people to install and use your app.
- Re-engage existing app users to take action in your app.
- Lead Generation
- Collect leads from your website forms.
- Collect leads using instant forms on TikTok.
- Website Conversions
- Get more customers to take valuable actions like add to cart, view content, initiate checkout, subscribe, and more.
- Product Sales
- Promote products from a shop or showcase, using Video Shopping Ads, Live Shopping Ads, or Product Shopping Ads*.
CONTACT SALES
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