Showcase products and content in a straightforward vertical image format.
Aspect ratio: 2:3 (1000×15000 px)
PINTEREST ADVERTISING
Reach and engage users as they seek inspiration on Pinterest by leveraging its full-funnel advertising solutions.
WHY PINTEREST?
Pinterest is an inspiring platform for brands to engage with an open-minded audience.
Inspirational
Pinterest is a brand safe environment where people feel inspired, at ease and are much more likely to make purchases from a trusted brand.
Gen Z
Gen Z or not, people visit Pinterest to explore imaginative content and shopping inspirations. They arrive undecided and open to discoveries.
Full-Funnel
Reach your audience across their entire decision-making journey on Pinterest and reach your full-funnel objectives on a single platform.
First-Mover
Make the most of a unique opportunity to be among the first in the market to leverage Pinterest advertising and benefit from cost efficiencies.
PINTEREST DEMOGRAPHICS
Explore the key demographics of Pinterest in Malaysia.
3M
In Malaysia, 3 million users visit Pinterest monthly to create a life that they love.
Source: Pinterest (2024)
<35
In Malaysia, the key age group on Pinterest consists of users under 35 years old.
Source: Pinterest (2024)
PINTEREST AD OBJECTIVES
Reach your audience at every stage of the decision-making process and achieve your full funnel goals.
| Objective | Standard Ad | Standard Video | Max Width Video | Carousel Ad | Collections Ad | Shopping Ad |
|---|---|---|---|---|---|---|
| Brand Awareness | ||||||
| Video Views | ||||||
| Considerations | ||||||
| Conversion | ||||||
| Catalog Sales |
PINTEREST AD FORMATS
Pinterest offers various ad formats to target users at every stage of their journey, from discovery to purchase.
Standard Ad
Standard Video
Bring your images to life with animated content that is the same size as a Standard Ad.
Aspect ratio: 2:3 (1000×15000 px)
Recommended length: 6-15 seconds
Max Width Video
Expand across the entire feed with inspiring and unexpected content. Available on mobile only.
Aspect ratio: 1:1 (2000×2000 px)
Recommended length: 6-15 seconds
Carousel Ad
Create a multi-image brand story using 2-5 Pin frames for people to swipe through.
Aspect ratio: 2:3 (1000×1500 px)
Length: min 2 frames, max 5 frames
File types: Still images only
Collections Ad
Showcase multiple products via a primary image above secondary imagery totalling up to 24 in close-up mode.
Primary Creative: Still image or video (1:1 or 2:3 ratio)
Secondary Creative: Still image (1:1 ratio)
Recommended secondary creative: 4 (max 24 additional creatives)
PINTEREST AD PLACEMENTS
Pinterest ads appear across various placements, including the home feed, search results, and related pins.
Home Feed
Search
Related Pins
PINTEREST AD TARGETING
Learn how to tailor your Pinterest ads to reach audiences based on interests, keywords, and demographics.
Interests
Target interests by broad categories or narrow it down by subcategories.
Keywords
Target search terms on Pinterest using broad, phrase, or exact match.
Demographics
Target user profiles based on gender, age, location, language, and device.
CONTACT SALES
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