Before the digital era, recipe books are the main source to get cooking inspiration. Well, it still is until today. Cooking shows on TV have also nurtured celebrity chefs, with Chef Wan among many, shot to fame via TV programs.
The TV shows have since evolved, with reality cooking shows like MasterChef becoming the audience’s favourite on both satellite TV and OTT such as Netflix.
As opposed to TV, online media platforms like YouTube have enabled many to produce recipe videos from amateur to professional standards. Just perform a search on YouTube and there is hardly a recipe you couldn’t find.
Online cooking channels like Tasty and Tastemade are gaining huge eyeballs globally in recent years, so which are the most popular ones by Malaysians?
Ranked by the number of subscribers, here are the top YouTube cooking or baking channels in Malaysia (updated in Feb 2022):
- Che Nom: 1.57M+ YT subscribers
- Kathrine Kwa: 822K+ YT subscribers
- Buat Orang Lapo: 687K+ YT subscribers
- Limau Nipis: 523K+ YT subscribers
- Seminit Resepi: 339K+ YT subscribers
- iCookAsia: 333K+ YT subscribers
- Little Duck’s Kitchen 小黄鸭厨房: 305K+ YT subscribers
- K L LIEW: 297K+ YT subscribers
- iwen baking: 288K+ YT subscribers
- Khairulaming: 218K+ YT subscribers
- Cooking Ah Pa: 211K+ YT subscribers
- Azie Kitchen: 204K+ YT subscribers
- Mr. Hong Kitchen阿鸿厨房: 167K+ YT subscribers
- 清闲廚房 MyKitchen101: 142K+ YT subscribers
- Nanyang Kitchen: 131K+ YT subscribers
Here’s how we shortlist and rank the cooking channels:
- Videos focusing on food preparation, be it cooking or baking recipes, excluding food reviews.
- Rank by YouTube subscribers (with a minimum of 100K subscribers), other social media’s reach is not considered here.
- YouTube channel location is set as Malaysia and primarily local audience.
Guess what? 8 out of 15, which means more than half of the listed YouTube channels here were started in 2016/17!
Why 2016/17? Were they inspired and motivated by the success of Buzzfeed’s Tasty back then?
On a separate note, you can also find out which are the top food recipe publications in Malaysia.
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1. Che Nom
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 26 Nov 2013
Total Videos: 253
Total Subscribers: 1.57M+
Total Views (lifetime): 192M+
2. Kathrine Kwa
Focus Recipe Content: Chinese, Baking
Joined YouTube: 18 May 2016
Total Videos: 692
Total Subscribers: 822K+
Total Views (lifetime): 151M+
3. Buat Orang Lapo
Focus Recipe Content: Malay, Mix
Joined YouTube: 16 May 2016
Total Videos: 576
Total Subscribers: 687K+
Total Views (lifetime): 98.3M+
4. Limau Nipis
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 31 Mar 2016
Total Videos: 527
Total Subscribers: 523K+
Total Views (lifetime): 57.0M+
5. Seminit Resepi
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 27 Jan 2016
Total Videos: 938
Total Subscribers: 339K+
Total Views (lifetime): 32.9M+
6. iCookAsia
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 13 Nov 2008
Total Videos: 2,920
Total Subscribers: 333K+
Total Views (lifetime): 106M+
7. Little Duck’s Kitchen 小黄鸭厨房
Focus Recipe Content: Chinese, Baking
Joined YouTube: 7 Aug 2017
Total Videos: 623
Total Subscribers: 305K+
Total Views (lifetime): 48.5M+
8. K L LIEW
Focus Recipe Content: Chinese, Cooking
Joined YouTube: 12 Jul 2013
Total Videos: 172
Total Subscribers: 297K+
Total Views (lifetime): 62.7M+
9. iwen baking
Focus Recipe Content: Chinese, Baking
Joined YouTube: 10 Apr 2014
Total Videos: 249
Total Subscribers: 288K+
Total Views (lifetime): 31.9M+
10. Khairulaming
Focus Recipe Content: Malay, Cooking
Joined YouTube: 29 Sep 2018
Total Videos: 6
Total Subscribers: 218K+
Total Views (lifetime): 2.76M++
11. Cooking Ah Pa
Focus Recipe Content: English, Cooking
Joined YouTube: 19 Oct 2011
Total Videos: 1,080
Total Subscribers: 211K+
Total Views (lifetime): 32.6M+
12. Azie Kitchen
Focus Recipe Content: Malay, Cooking
Joined YouTube: 14 Feb 2016
Total Videos: 733
Total Subscribers: 204K+
Total Views (lifetime): 27.5M+
13. Mr. Hong Kitchen阿鸿厨房
Focus Recipe Content: Chinese, Cooking
Joined YouTube: 12 July 2020
Total Videos: 116
Total Subscribers: 167K+
Total Views (lifetime): 19.3M+
14. 清闲廚房 MyKitchen101
Focus Recipe Content: Chinese, Baking
Joined YouTube: 23 Mar 2016
Total Videos: 371
Total Subscribers: 142K+
Total Views (lifetime): 35.0M+
15. Nanyang Kitchen
Focus Recipe Content: Chinese, Cooking
Joined YouTube: 30 Jun 2017
Total Videos: 237
Total Subscribers: 131K+
Total Views (lifetime): 15.8M+
Note: All data in this article is updated in Feb 2022, the numbers will be different by the time you read this article.
Have we missed out on any? Do leave a comment below and let us know!
Meanwhile, check out our food videography services if you intend to produce food commercials or recipe videos for your brand.
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