What is the average cost per lead for B2B industries?
Effective B2B lead generation strategies: understand CPL differences by market and industry, refine offerings, and optimize ads for improved conversion rates and ROI.
9 in 10 online Malaysians use YouTube, draws higher ad effectiveness than TV
YouTube is one of the most effective media channels for advertising. It is 1.31 times more effective than linear TV and 1.83 times more effective than other digital platforms.
Top 10 Pinterest content categories in Malaysia
Discover Malaysia’s top Pinterest categories like food, home decor, DIY, fashion, etc. and plan strategies to create inspiring content tailored to local interests.
Pinterest Advertising is now available in Malaysia & Singapore
Pinterest has introduced advertising in new markets like Malaysia and Singapore in 2024, offering brands the opportunity to reach its unique audience.
Guide to Google advertiser verification in Malaysia
Discover how to complete Google’s advertiser verification in Malaysia, including required documents and a step-by-step guide for businesses.
Top 15 most-followed beauty TikTok creators in Malaysia (2024)
Discover the top 15 most-followed beauty TikTok creators in Malaysia. Ideal for beauty brands considering collaborations, we provide insights into their follower demographics.
Top 20 TikTokers with the most followers from Malaysia (2024)
Discover who tops the list of Malaysia’s most-followed TikTokers in 2024. Important for marketers, this guide ranks creators based on their Malaysian-only followers.
WhatsApp Business: Cost per conversation by country
What is the cost per conversation on WhatsApp Business API? Find out the rates for Malaysia and other countries, which vary by the conversation type.
How popular are Xiaohongshu & Lemon8 in Malaysia?
In Malaysia, Xiaohongshu is popular among the Chinese while Lemon8 is gaining popularity among the Malays – grabbing screen time away from Meta.
TikTok launches #FoodFestOnTikTok campaign to ignite foodie creativity
TikTok is launching #FoodFestOnTikTok, a campaign dedicated to fostering local F&B business growth, as well as providing creators a platform to showcase their creativity.
2023’s Top Ramadan-Raya Ads on YouTube Malaysia
We present to you the top 10 Ramadan-Raya Ads on YouTube Malaysia for 2023, showcasing the most engaging ads that people choose to watch during this period.
Google’s Year in Search 2022 report: Consumer behaviour analyzed
Learn from The Year in Search 2022 report what matters most to us in Malaysia, and how the insights can help you move your marketing forward in 2023.