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How to digitize retail business?

10 checklist to digitize your physical retail business

Industry NewsBy CK WongJanuary 15, 2020Leave a comment

Digitizing retail business it not all about e-commerce or e-wallets, it is much more than that. O2O or not, it is about enabling retailers to leverage on various touchpoints enabled by the Internet.

Google search strategy for retailers

3 practical Google search strategies for retailers

How-toBy CK WongJanuary 8, 20201 Comment

How retailers should approach their presence on Google search? SEO, GMB, SEM? From sprint to marathon, it is a race retailers can’t opt out of.

Google Ads: Single keyword ad groups

Why single keyword ad groups campaigns work best for Google Ads?

Case Studies, InsightsBy Ben OngAugust 14, 2019Leave a comment

With single keyword ad groups (SKAGs), you can improve your click-through rates, ad quality score and even leads and sales almost immediately.

Google Ads script

Google Ads scripts to update budget, export daily report, pause campaign upon budget cap

How-toBy Ben OngAugust 7, 2019Leave a comment

Here is the Google Ads script to automatically update the budget from Google Sheets, export the daily report to Google Sheets, and stop the campaign after hitting the budget cap.

Google & Facebook Withholding Tax

Google, Facebook (Meta), LinkedIn, TikTok Certificate of Residence (COR) for Withholding Tax

Company UpdatesBy Silver MouseJuly 24, 201951 Comments

Download the Certificate of Residence (from 2017 onwards) by Google, Meta, LinkedIn here, plus tips on how to submit Withholding Tax payments to LHDN.

The most expensive keywords on Google in Malaysia (infographic)

The most expensive search keywords on Google in Malaysia

InsightsBy Ben OngApril 17, 2019Leave a comment

What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let’s find out!

Google Analytics UTM tracking codes

All you need to know about Google Analytics UTM tracking codes

How-toBy Ben OngFebruary 27, 2019Leave a comment

What is the purpose of UTM tracking codes? How to generate a UTM link? How to read results by UTM? Get all your answers here.

Master of Mobile: Southeast Asia Report

Top mobile websites in Malaysia, Singapore and the need for speed

InsightsBy Silver MouseJanuary 9, 2019Leave a comment

Top mobile sites in Southeast did quite well in all user experience aspects except for Speed, with average load time of more than 7 seconds.

Google’s “Smart Campaigns” Malaysia

Google’s “Smart Campaigns” is now available for small businesses across Malaysia

Industry NewsBy Silver MouseNovember 7, 2018Leave a comment

Google’s new ad campaign type uses machine learning to make advertising radically simpler – and is 3x better at getting ads in front of the right audience.

Google Premier Partner Malaysia: Silver Mouse

Silver Mouse is now Google Premier Partner in Malaysia

Company UpdatesBy Silver MouseJuly 31, 2018Leave a comment

We now have access to greater technical support and advertising tools, plus exclusive beta access to new products, provided by Google.

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