What is the average cost per lead for B2B industries?
Effective B2B lead generation strategies: understand CPL differences by market and industry, refine offerings, and optimize ads for improved conversion rates and ROI.
Top 10 Pinterest content categories in Malaysia
Discover Malaysia’s top Pinterest categories like food, home decor, DIY, fashion, etc. and plan strategies to create inspiring content tailored to local interests.
12 Google Display & Demand Gen ad formats & placements
Explore our comprehensive list of Google Display & Demand Gen ad formats/placements and understand the key ad types available via Google Ads.
3 key data sources to boost your Meta ad campaigns
Discover the three essential data sources to improve your Meta ad campaigns: Website Audience, Offline Audience/Events, and Product Catalog.
Top 20 TikTokers with the most followers from Malaysia (2024)
Discover who tops the list of Malaysia’s most-followed TikTokers in 2024. Important for marketers, this guide ranks creators based on their Malaysian-only followers.
WhatsApp Business: Cost per conversation by country
What is the cost per conversation on WhatsApp Business API? Find out the rates for Malaysia and other countries, which vary by the conversation type.
How can businesses or brands use Xiaohongshu?
Starting from content seeding/marketing on Xiaohongshu, businesses can partner with content creators, run digital advertising, and set up an online store within the platform.
Why you should avoid image-only emails
We outline the disadvantages of image-only EDM designs and why responsive HTML emails are the most effective choice for email marketing campaigns.
The winning digital advertising campaign strategy in 6 steps
Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.
Why brands should leverage UGC creators for social media content
Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.
The evolution of digital content distribution
From curation (portal), search, subscription, social to recommendation, let’s find out how content is being distributed from past to present.
Why creative working file is not FREE?
While not all creative work is a masterpiece, there are still thought processes behind every design, photography, or video work.