If you check the most subscribed YouTube channels in Malaysia, the list is dominated by production houses, media companies, music channels and of course YouTubers with their own personality.
How about brands? How do brands fare on YouTube besides buying video ads?
In this episode, we are going to compile the top YouTube channels by brands in Malaysia, ranked by total subscribers.
Why rank by subscribers count? This is because views can be bought, but subscribers need to be earned on YouTube.
Here’s an interesting preview when ranked by the number of YouTube subscribers:
- KFC beats McDonalds on YouTube.
- Celcom, U Mobile and Digi all beat Maxis.
- AirAsia beats Malaysia Airlines, CIMB beats Maybank.
Do take note that this list is compiled on 18 February 2020 so the data might change by the time you read this.
1. KFC Malaysia
Total Views: 409,144,702
Total Videos: 565
Total Subscribers: 491,000
Views to Subscribers Ratio: 0.12%
2. Samsung Malaysia
Total Views: 106,751,146
Total Videos: 458
Total Subscribers: 382,000
Views to Subscribers Ratio: 0.36%
3. McDonalds Malaysia
Total Views: 541,125,275
Total Videos: 698
Total Subscribers: 287,000
Views to Subscribers Ratio: 0.05%
4. Grab Official
Total Views: 800,527,711
Total Videos: 1,051
Total Subscribers: 204,000
Views to Subscribers Ratio: 0.03%
5. Celcom Axiata
Total Views: 178,951,937
Total Videos: 307
Total Subscribers: 197,000
Views to Subscribers Ratio: 0.11%
6. AirAsia
Total Views: 385,420,656
Total Videos: 1,557
Total Subscribers: 158,000
Views to Subscribers Ratio: 0.04%
7. PETRONAS
Total Views: 150,887,699
Total Videos: 727
Total Subscribers: 151,000
Views to Subscribers Ratio: 0.10%
8. Cadbury Dairy Milk Malaysia
Total Views: 156,958,772
Total Videos: 181
Total Subscribers: 150,000
Views to Subscribers Ratio: 0.10%
9. U Mobile
Total Views: 99,747,570
Total Videos: 267
Total Subscribers: 125,000
Views to Subscribers Ratio: 0.13%
10. Lazada Malaysia
Total Views: 123,533,398
Total Videos: 244
Total Subscribers: 121,000
Views to Subscribers Ratio: 0.10%
11. Malaysia Airlines
Total Views: 78,400,524
Total Videos: 280
Total Subscribers: 94,400
Views to Subscribers Ratio: 0.12%
12. MAGGI Malaysia
Total Views: 180,221,555
Total Videos: 763
Total Subscribers: 94,300
Views to Subscribers Ratio: 0.05%
13. Digi Telecommunications
Total Views: 81,535,331
Total Videos: 861
Total Subscribers: 87,800
Views to Subscribers Ratio: 0.11%
14. Maxis
Total Views: 138,158,948
Total Videos: 629
Total Subscribers: 80,000
Views to Subscribers Ratio: 0.06%
15. CIMB
Total Views: 114,377,880
Total Videos: 254
Total Subscribers: 51,500
Views to Subscribers Ratio: 0.05%
16. Pizza Hut Malaysia
Total Views: 79,181,591
Total Videos: 210
Total Subscribers: 50,200
Views to Subscribers Ratio: 0.06%
17. TENAGAofficial
Total Views: 80,322,665
Total Videos: 164
Total Subscribers: 48,400
Views to Subscribers Ratio: 0.06%
18. Maybank
Total Views: 44,538,640
Total Videos: 1,006
Total Subscribers: 47,600
Views to Subscribers Ratio: 0.11%
19. Dutch Lady Malaysia
Total Views: 91,383,060
Total Videos: 11,634
Total Subscribers: 45,500
Views to Subscribers Ratio: 0.05%
20. Milo Malaysia
Total Views: 166,438,984
Total Videos: 406
Total Subscribers: 45,400
Views to Subscribers Ratio: 0.03%
