Every year, Malaysians anticipate the arrival of festive seasons through a variety of ways, whether it’s cleaning up the house, making travel arrangements or catching up on the latest trends. Sometimes, this may even include indulging in some festive ads, which often make their appearance the days leading up to a celebration – and this year’s Chinese New Year celebration is no different.
Today, we present to you the top 10 Chinese New Year Ads on YouTube Malaysia for 2023 in alphabetical order. The list showcases the most engaging ads that people choose to watch during this period, and are determined by an algorithm that factors in total views, organic views and audience retention.
These ad campaigns captured the attention of Malaysians due to their content – heartfelt scenarios, inspiring life stories and catchy music choreographies – while continuing to explore the creative formats of past campaigns.
Affin Bank

Affin CNY 2023: Qiao Hao’s Fa Gao
Etiqa

Etiqa CNY 2023 – Pretty Little Things
Hong Leong Bank

HLB CNY 2023 – A Life of Kaya #itsaboutyou
金爺爺 JinYeYe

金爺爺品牌主题曲【金爺爺送给你】精彩上线 | 2023金兔年新年歌曲
Maybank

Maybank “Papa’s Lunchbox” | 爸爸的便当 🍱 (Chinese New Year 2023)
PETRONAS

PETRONAS CNY 2023: Yǐ Hé Wéi Guì | Rundingan | The Negotiation
McDonalds Malaysia

Golden Taste, Grand Celebration
RHB

RHB Chinese New Year 2023: A Clean Start
Taylor’s University





