Total digital ad spend in Malaysia 2022 (it’s 60% of ADEX)
In 2022, we are expecting more than 60% of advertising expenditure (ADEX) in Malaysia to be invested in digital media led by Google, Facebook & co.
The adex myth: Is newspaper advertising still effective?
More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!
Total digital advertising expenditure & breakdown in Malaysia 2019
How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!