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Insights

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Chinese New Year in Malaysia

Malaysians’ purchasing behaviour before the Chinese New Year

InsightsBy Silver MouseFebruary 3, 2021Leave a comment

Amidst the MCO 2.0, what are the preferences of consumers in Malaysia prior to CNY? Offline vs online? Which are the popular retail and online brands?

Stress with stupid boss

5 things bosses might get them wrong on marketing

InsightsBy CK WongJanuary 13, 2021Leave a comment

“Why I cannot see the ads?”, “Why there is no ROI?”, “We have to mention all the USPs”, “I will just get someone to do this”, “I better do it myself”.

Digital marketing career

5 skills you need to grow your digital marketing career

InsightsBy CK WongDecember 30, 2020Leave a comment

Learn how to develop yourself with the right digital marketing skill sets, and remember to sell yourself through your resume!

YouTube vs Facebook video

YouTube vs Facebook: Which platform is better to promote your video?

InsightsBy CK WongNovember 25, 2020Leave a comment

Let’s look at the number of users, target audience, content lifespan, cost per view, and see who wins – YouTube or Facebook?

Total YouTube users in Malaysia

10 interesting facts about YouTube in Malaysia

InsightsBy Silver MouseNovember 11, 2020Leave a comment

How much do you know about YouTube in Malaysia? Here are the 10 facts you might find interesting about YouTube in Malaysia.

Best GDN sizes for mobile and desktop placements

Best GDN sizes for mobile and desktop placements

InsightsBy Ben OngOctober 28, 20201 Comment

Which are the best ad sizes for GDN? Let’s consider factors like user experience, desktop vs mobile, ad views / space, inventory, ad messaging etc.

WhatsApp for Business Malaysia

List of Malaysian brands with verified WhatsApp Official Business Account

InsightsBy Silver MouseOctober 15, 2020Leave a comment

Which are the brands in Malaysia that have already set up the WhatsApp Official Business Account? Let’s find out how creative they are on WhatsApp!

Social media advertising

Most effective ad formats on Facebook, Instagram, YouTube, LinkedIn

InsightsBy Silver MouseSeptember 15, 2020Leave a comment

Which are the most effective social media ad formats? Is it static/animated visual, video. or others? It really depends on your campaign objective, your offering and ad creative.

Digital marketing platforms in Malaysia

Top 5 best digital marketing platforms in Malaysia

InsightsBy Ben OngSeptember 2, 2020Leave a comment

These top 5 platforms are the most used digital marketing platforms in Malaysia where you can advertise your products and services and reach out to Malaysians.

Popular video app platforms in China

10 popular video app platforms in China

InsightsBy Silver MouseJuly 29, 20202 Comments

Without YouTube, Netflix & co, which video platforms are popular in China? The battleground is led by players like ByteDance, Tencent, iQiyi etc.

Top 10 Beauty & Style TikTok Creators

Top 10 Beauty & Style TikTokers around the world

InsightsBy Silver MouseMay 27, 2020Leave a comment

Who are the top 10 TikTok creators who dominated the beauty and style category in 2019? Here is the list of TikTokers you should follow for inspirations.

Working professionals

LinkedIn B2B Marketing: Audience Size by Industry in Malaysia

InsightsBy CK WongApril 29, 2020Leave a comment

How many employees, LinkedIn users in Malaysia by industry or sector? If you intend to run B2B marketing campaigns, take a look at your potential target market size.

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