Content Creator vs Influencer: 10 things how they are different
Are content creators the same with influencers? Not really, find out 10 things how they are different in terms of platform, content and style.
CK Wong is the Founder of Silver Mouse, a tech-enabled boutique digital marketing agency based in Malaysia.
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10 checklist to digitize your physical retail business
Digitizing retail business it not all about e-commerce or e-wallets, it is much more than that. O2O or not, it is about enabling retailers to leverage on various touchpoints enabled by the Internet.
3 practical Google search strategies for retailers
How retailers should approach their presence on Google search? SEO, GMB, SEM? From sprint to marathon, it is a race retailers can’t opt out of.
The infographic of book purchase trend in Malaysia
When and where do Malaysians buy books? What kind of books are popular among Malaysians? Read on to find out.
15 Malaysian companies with brand tagline (and rated)
Which companies in Malaysia have the coolest brand tagline? Here we compile and rate 15 local taglines so read on.
Countries ranked by YouTube CPM / RPM for content creators
Which are the top countries with the highest YouTube CPM for content creators? Read our in-depth analysis to find out!
Which ad format is the best (with highest CPM) for YouTubers?
For content creators, which ad formats give you the highest CPM or revenue per thousand impressions? Let’s take a look at Skippable video ads, bumper ads, display ads etc.
Growing the YouTube channel is just like running a restaurant business
Running a restaurant business is never easy, so as starting a YouTube channel. You need to be a great chef with all the right ingredients to be successful on YouTube.
5 practical tips to start & grow your YouTube channel
The 5 pillars of success for YouTube channel: Create good content; Video metadata & thumbnail; Video upload consistency; Encourage subscribe & engagement; Discovery ads & external traffic.
What is the best video length for Facebook: 1 or 3 minutes?
After Facebook launched its Ad Breaks in 2018, will videos more than 3 minutes long gain higher organic distribution starting from 2019?
The adex myth: Is newspaper advertising still effective?
More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!
Total digital advertising expenditure & breakdown in Malaysia 2019
How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!