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CK Wong

Digital Ad Spend in Malaysia

Total digital ad spend in Malaysia 2022 (it’s 60% of ADEX)

InsightsBy CK WongJuly 13, 20221 Comment

In 2022, we are expecting more than 60% of advertising expenditure (ADEX) in Malaysia to be invested in digital media led by Google, Facebook & co.

TikTok Shop in Malaysia

5 reasons why TikTok Shop can succeed in video commerce

InsightsBy CK WongApril 13, 2022Leave a comment

Read our takes on 5 reasons why TikTok Shop can be a success while other social media platforms have failed (so far).

One-stop shopping experience on TikTok

TikTok Shop in Malaysia: 3 things you need to know

InsightsBy CK WongApril 6, 20221 Comment

How does TikTok Shop work? What are the shop formats? How to join as a TikTok Shop seller in Malaysia? We answered them all here.

Sales funnel

The 4 phases of B2B sales funnel

InsightsBy CK WongJanuary 12, 2022Leave a comment

For B2B businesses, the sales cycle is usually longer as your customers need time to understand your offerings and make decisions.

Creative working file?

Why creative working file is not FREE?

InsightsBy CK WongNovember 17, 2021Leave a comment

While not all creative work is a masterpiece, there are still thought processes behind every design, photography, or video work.

Create Telegram channel for brand

7 easy steps to create a Telegram channel for your business

How-toBy CK WongNovember 3, 2021Leave a comment

Here are the 7 easy steps on how to create a Telegram channel on PC for business or brand owners to communicate with customers.

Brand marketing on Telegram

How can businesses use Telegram channel, group and bot?

How-toBy CK WongOctober 20, 2021Leave a comment

If you are a brand marketer or running a business, Telegram can be one of the important channels to reach out to your customers (and vice-versa).

Telegram users in Malaysia

How popular is Telegram in Malaysia (and the rest of the world)?

InsightsBy CK WongOctober 6, 20214 Comments

Let’s investigate how popular is Telegram in the world, and in which parts of the world, followed by its popularity in Malaysia.

Job passion?

“This is not the job I like” – Really?

InsightsBy CK WongAugust 25, 2021Leave a comment

“Follow your passion, chase your dreams” sounds ideal but not everything goes along with your plan in reality.

Freelance graphic designer?

5 reasons why junior graphic designers shouldn’t turn full-time freelancers

InsightsBy CK WongAugust 11, 2021Leave a comment

Does it make sense for fresh graduates or junior graphic designers to go full-time freelancing? Maybe not and here are the 5 reasons.

Winning Contest

15 examples of “Buy & Win” contest using WhatsApp

Case StudiesBy CK WongJune 9, 2021Leave a comment

Did you know that many retail brands out there are accepting contest entries via WhatsApp? Here are some good examples of how it is done.

DO's and DON'Ts when engaging a marketing agency

DO’s and DON’Ts when engaging a marketing agency

How-toBy CK WongJanuary 27, 2021Leave a comment

Think twice before you ask these questions when sourcing for a marketing agency. Look for a partner instead of a “vendor” to help your business.

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