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CK Wong

Highest CPM YouTube ad format

Which ad format is the best (with highest CPM) for YouTubers?

InsightsBy CK WongSeptember 18, 20192 Comments

For content creators, which ad formats give you the highest CPM or revenue per thousand impressions? Let’s take a look at Skippable video ads, bumper ads, display ads etc.

Chef = Content Creator

Growing the YouTube channel is just like running a restaurant business

How-toBy CK WongSeptember 11, 2019Leave a comment

Running a restaurant business is never easy, so as starting a YouTube channel. You need to be a great chef with all the right ingredients to be successful on YouTube.

YouTube gold mine

5 practical tips to start & grow your YouTube channel

How-toBy CK WongSeptember 4, 20192 Comments

The 5 pillars of success for YouTube channel: Create good content; Video metadata & thumbnail; Video upload consistency; Encourage subscribe & engagement; Discovery ads & external traffic.

Facebook Video Length

What is the best video length for Facebook: 1 or 3 minutes?

InsightsBy CK WongJuly 3, 2019Leave a comment

After Facebook launched its Ad Breaks in 2018, will videos more than 3 minutes long gain higher organic distribution starting from 2019?

Newspaper in Malaysia

The adex myth: Is newspaper advertising still effective?

InsightsBy CK WongMay 15, 20193 Comments

More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!

Digital advertising in Malaysia

Total digital advertising expenditure & breakdown in Malaysia 2019

InsightsBy CK WongMay 8, 20193 Comments

How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!

Print vs eBook showdown

Only 25% prefer physical book, 12.5% read print newspaper in Malaysia

InsightsBy CK WongOctober 23, 20183 Comments

People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.

Top messenger app by country (world map)

Top instant messaging apps in Malaysia: WhatsApp vs WeChat vs FB Messenger

InsightsBy CK WongOctober 16, 20184 Comments

How many WhatsApp, WeChat, FB Messenger, LINE users in Malaysia? Let’s find out!

Top social media platforms in Malaysia

Top 5 social media platforms by total users in Malaysia

InsightsBy CK WongSeptember 25, 201812 Comments

How many Facebook, YouTube, Instagram, LinkedIn, Twitter users in Malaysia? Let’s find out from our research and insights!

How to boost Instagram followers?

How to boost existing Instagram post & increase Instagram followers?

Case Studies, How-toBy CK WongSeptember 13, 20181 Comment

Promote the post using your Instagram app on mobile, as you can direct the clicks to your Instagram profile page. Hopefully, your target audience will find your content interesting and then follow you on Instagram!

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