Making a purchase, submitting proof of purchase (POP), and winning prizes is the most classic, evergreen marketing campaign for any retail brand.
This kind of contest is easy to understand, and the barrier to entry is low for the consumers. Retail brands get to collect data (for CRM purposes) and at the same time stimulate sales.
Some brands or marketers like to make things complicated though, by setting the contest hard for consumers to participate.
For example, just take a look at this Nestle’s Maggi x Rasa contest (or refer to this screenshot if the microsite is no longer there). Not only you need to produce and upload a cooking video to your Instagram profile, but there are also 12 fields to fill up!
Perhaps marketers need to think again what is the objective of running the contest.
If your objective is user-generated content (UGC), wouldn’t it be better to engage influencers or creators to produce better content and reach?
If your objective is to encourage mass consumer participation (to boost sales and/or to collect data), wouldn’t it be better to make the contest EASY to participate in?
In the past, “buy & win” contests usually directed consumers to submit their entries via a microsite, or Google Forms.
Nowadays, we are seeing more and more brands accepting contest entries via WhatsApp as almost everyone is using WhatsApp. Crucially, it is so EASY for consumers to snap a photo of the receipt and send it via WhatsApp.
You can either set up a WhatsApp Business Account by using a phone/number or opt for WhatsApp Official Business Account, which enables you to easily export the entries, among other benefits.
Here, we are compiling a list of contest examples that accept WhatsApp submissions, categorized into social media, point-of-sale materials (POSM), and microsites.
You can refer to these examples, customize the contest T&Cs, and execute a successful “buy & win” contest for your brand.
Remember, make it EASY.
Social Media
1. Darlie: Buy, WhatsApp & Win!
Find out more about the contest announcement, T&Cs.
2. Wipro Unza: Manis Beraya, Sama Berseri Contest
Find out more about the contest announcement.
3. Johnson & Johnson: Health & Beauty Fair
Find out more about the contest announcement, T&Cs.
4. Bad Lab: Buy & Win Huawei GT2
Find out more about the contest announcement, T&Cs.
5. Dettol: Win Fantastic Mom-Approved Prizes
Find out more about the contest announcement, T&Cs.
6. Sunlight: Buy & Win Prizes up to RM43,000
Find out more about the contest announcement, T&Cs.
7. Tohtonku: Crazy Cashback Contest
Find out more about the contest announcement.
8. Zess: May Madness Contest
Find out more about the contest announcement, T&Cs.
Point-of-Sale Materials (POSM)
9. Carlsberg: Buy & Get E-Wallet Credit
10. Etika: Beli & Menang Duit Raya
11. Yakult: Ceria Rayakult
12. Lactel: Kongsi Raya Contest
13. Ribena: Menangi Cincin Emas Biskut Tawar
Microsite
14. Nestle: Stay Fit Contest
Check out the microsite, or screenshot if it is no longer available.
15. Drypers: Buy, WhatsApp & Win!
Check out the microsite, or screenshot if it is no longer available.
For more WhatsApp contest examples, you can also go to this Pinterest board or this Facebook page. Feel free to leave a comment below too if you stumble upon any interesting ones!
