In 2018, we have reported 4.4M LinkedIn users in Malaysia. Fast forward to 2020, the number has since grown to 5.3M users at the time of writing.
As most of the users are working professionals, LinkedIn is the ideal platform for B2B businesses to run leads generation campaigns.
Being a platform that facilitates headhunting and job hunting (yes, unsolicited sales messages too), most LinkedIn users are equipped with their work information.
Therefore, data such as designation, company, industry etc. are available on LinkedIn, something that Facebook does not offer comprehensively.
In comparison, you are only limited to demographics, interests or behaviours targeting on Facebook.
There is no doubt that LinkedIn is the best platform for B2B marketers to target the audience by job roles, industry or other work-related signals.
For example, if you are selling products or services to manufacturing companies, you are able to aim your campaign to 390,000 working professionals on LinkedIn.
You can also narrow your reach within the manufacturing industry to just the automotive sector, with 72,000 LinkedIn users in Malaysia.
In case you are curious, we have compiled a chart of industries ranked by the total audience size on LinkedIn as below.
This is also sort of representing the workforce (number of employees) size by industry in Malaysia, but skewed towards a sampling of working professionals as in the white collars.
Nevertheless, the top 10 industries in Malaysia by LinkedIn audience size are:
- Manufacturing: 390,000
- Corporate Services: 330,000
- Education: 310,000
- Software & IT Services: 270,000
- Finance: 260,000
- Consumer Goods: 220,000
- Construction: 190,000
- Energy & Mining: 190,000
- Recreation & Travel: 160,000
- Health Care: 150,000
There you go, your potential target market size on LinkedIn, waiting for you to penetrate.
