In 2014, we started our digital marketing agency in Malaysia. Over time, we have navigated through the dynamic landscape of this industry, witnessing several interesting developments. Amongst all these, the emergence of Artificial Intelligence (AI) has been the most profound.
As a small organization, our focus has always been to maintain professionalism, pursue progressive ideas, and ensure profitability, rather than emphasizing a formal vision or mission. However, as AI tools continue to gain prominence in digital marketing and creative fields, I recognize the need to set a new direction for our agency.
As we approach our tenth anniversary next year, we aspire to evolve into an AI-driven digital marketing agency in Malaysia. This mission is far from a vague proclamation. It represents a commitment to our team’s continuous learning and adaptation while ensuring enhanced service delivery to our clients.
Our demand from the team
I now expect our current team to welcome AI with open arms. AI isn’t here to replace you, instead, it’ll replace those who don’t know how (or are just stubborn) to leverage it. AI won’t replace creativity or experience, but it can certainly boost productivity and efficiency.
As an example, what used to take me 2 hours to write a piece like this, thanks to AI and tools like Jasper, now takes me just 20 minutes. And it’s not just about writing. There are countless tools available that can help us with design, video editing and so much more.
If you are interested in joining our agency, be prepared to demonstrate your familiarity with AI tools, and how they can be applied to your work and benefit both you and the company. If you are ready for this, we encourage you to join our team and grow your career with us!
Our promise to the clients
If you’re worried that robots are doing all the work, let us put your mind at ease – they’re not. AI tools, as helpful as they are, can’t take over the job of generating ideas, crafting strategies, sparking creativity, or drawing from experience. For instance, I didn’t just let Jasper write this article on its own; I outlined all the points I wanted to include.
AI tools simply make our work more streamlined and accurate. They help us avoid mistakes and make the most of our resources and time. Looking ahead, it’s likely we could handle the same workload with fewer people or take on more tasks with our current team.
With AI’s assistance, we can produce higher quality work more cost-effectively, which is a win for our existing and potential new clients.
