Creating a successful social media presence is an important part of any marketing strategy, and for those looking to break into the industry, deciding between joining a brand or agency as a social media marketing specialist can have both advantages and drawbacks.
For those who choose to join the brand (or the client side in agency’s words), there are several benefits in terms of their focus on making one specific brand work. This allows them to gain a deep understanding of the brand’s industry, product or services, and to be able to work with other departments or functions in order to take a holistic approach to their marketing. There is an opportunity for long-term growth within the company, furthering one’s understanding and experience within the chosen industry.
On the other hand, those who choose to join a marketing agency will have several advantages as well. As they aren’t tied down to just one brand, there is more variety in day-to-day work and offer exposure to brands from various categories or industries. Working with like-minded team members will also allow them further sharpen their marketing and creative skills, not to mention opportunities to understand various businesses and industries via the clients.
In conclusion, both brands and agencies offer unique opportunities for social media marketing specialists. Those looking to specialize in one particular industry may want to consider joining a brand, while those who are interested in variety may be better off joining an agency. It is important to weigh the pros and cons of each before making your decision. With the right research, you can make sure that you’ve chosen the best fit for your career goals.
