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2018

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Email marketing report by GetResponse

What is the average email open rate & click rate in Malaysia, Singapore etc?

InsightsBy Silver MouseDecember 26, 2018Leave a comment

Read the email marketing report for Malaysia, Singapore, Philippines, Vietnam, Indonesia & Thailand by GetResponse.

How to run an influencer marketing campaign

How to run a successful influencer marketing campaign in 5 practical steps

How-toBy Silver MouseDecember 19, 2018Leave a comment

Get your influencer marketing campaign started with our step by step guide. Learn how to select the right influencers for your campaign goals and effectively measure results.

BMW Shorties 2018 Grand Prize WInner

BMW Shorties 2018 Grand Prize Winner is Ananth Subramaniam’s Colourless

Industry NewsBy Silver MouseDecember 17, 20181 Comment

‘Colourless’ takes us into the world of Samantha – a gifted young swimmer whose desire to be seen for her talent is perennially undermined by the reality of her circumstances.

#myyoutubeweek Top YouTube Video Ads in Malaysia 2018

Top YouTube video ads in Malaysia 2018

Case Studies, Industry NewsBy Silver MouseDecember 8, 20182 Comments

As for the best YouTube video ads, there are 11 categories and 1 grand winner this year. Read on the find out which are the winning videos!

Hermo Facebook Live Video Reaction Poll

How to set up a Facebook live video with reaction poll?

Case Studies, How-toBy Silver MouseDecember 5, 2018Leave a comment

In this article, we will be sharing how to set up your own live video with comments and a poll. Plus, this feature is free for everyone and for all Facebook pages.

TikTok Advertising

How to advertise on TikTok Malaysia?

How-toBy Silver MouseNovember 28, 2018Leave a comment

TikTok advertising has been made available for brands in Malaysia recently. 3 ad formats to choose from: Brand Takeover, In-Feed & #Challenge.

The BMW Shorties judging panel

BMW unveils the Top 10 Finalists for BMW Shorties 2018

Industry NewsBy Silver MouseNovember 23, 2018Leave a comment

Ten promising filmmakers and digital content creators demonstrated their ‘DRIVE’ to secure places as finalists at the BMW Shorties 2018 short film competition.

Animation Video by Silver Mouse

3 types of animation video to showcase your brand

Case StudiesBy Silver MouseNovember 21, 20181 Comment

Be it vector-based, hand-drawn or motion graphics, animation is a powerful tool to deliver your brand story or message.

Cinema ad in Malaysia

Cinema video ad format in Malaysia: GSC, TGV, MBO, mmCineplexes

How-toBy Silver MouseNovember 14, 20181 Comment

Check the video ad format & specs required by the cinema before production, which we have compiled below for all 4 major cinema chains in Malaysia.

Google’s “Smart Campaigns” Malaysia

Google’s “Smart Campaigns” is now available for small businesses across Malaysia

Industry NewsBy Silver MouseNovember 7, 2018Leave a comment

Google’s new ad campaign type uses machine learning to make advertising radically simpler – and is 3x better at getting ads in front of the right audience.

TikTok all around the world

How many TikTok users in Malaysia & what is the demographic like?

InsightsBy Silver MouseNovember 6, 20186 Comments

As of early 2022, there are close to 17 million TikTok users in Malaysia. The data is based on TikTok’s potential advertising reach for users aged 18 and above in Malaysia.

Big Mac x TikTok Challenge: Dance & Win!

A closer look at McDonald’s TikTok campaign #BigMacTikTok

Case StudiesBy Silver MouseOctober 30, 20187 Comments

How can brands execute marketing campaigns on TikTok? Find out the mechanics and insights of #BigMacTikTok campaign, a collaboration between McDonald’s and Tik Tok.

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