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traditional

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Classic TV commercials in Malaysia

12 classic TV commercials in Malaysia

Case StudiesBy Silver MouseDecember 2, 2021Leave a comment

Here are some TVCs being aired in the 80s, 90s, or even 00s that can be considered classics, and you would’ve probably remembered some of them!

Leica billboard

10 eye-catching billboard designs you shouldn’t miss

Case StudiesBy Silver MouseJuly 21, 2021Leave a comment

Designing for a billboard ad is not the same with the other mediums. Here’s a compilation of interesting billboard designs for your reference.

FedEx faster than DHL

15 cool OOH guerilla marketing examples

Case StudiesBy Silver MouseJuly 7, 2021Leave a comment

Out-of-home (OOH) ad if done right, is a great avenue to execute guerilla marketing, here are some creative examples of OOH ads from around the world.

DHL Express: It's all about speed

25 creative advertisement designs for print & digital

Case StudiesBy Silver MouseJune 23, 2021Leave a comment

Here is a compilation of creative ads produced by / for brands like DHL Express, Heneiken, Audi, Burger King, and many more!

How to digitize retail business?

10 checklist to digitize your physical retail business

Industry NewsBy CK WongJanuary 15, 2020Leave a comment

Digitizing retail business it not all about e-commerce or e-wallets, it is much more than that. O2O or not, it is about enabling retailers to leverage on various touchpoints enabled by the Internet.

Book purchase trend by month in Malaysia

The infographic of book purchase trend in Malaysia

InsightsBy CK WongDecember 25, 2019Leave a comment

When and where do Malaysians buy books? What kind of books are popular among Malaysians? Read on to find out.

Newspaper in Malaysia

The adex myth: Is newspaper advertising still effective?

InsightsBy CK WongMay 15, 20193 Comments

More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!

Cinema ad in Malaysia

Cinema video ad format in Malaysia: GSC, TGV, MBO, mmCineplexes

How-toBy Silver MouseNovember 14, 20181 Comment

Check the video ad format & specs required by the cinema before production, which we have compiled below for all 4 major cinema chains in Malaysia.

Print vs eBook showdown

Only 25% prefer physical book, 12.5% read print newspaper in Malaysia

InsightsBy CK WongOctober 23, 20182 Comments

People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.

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