Can you first guess how much % of Malaysian users are using mobile to access Facebook? The answer is 100%! Yes, almost all Malaysian users access Facebook monthly via mobile and people are no longer using it via desktop.
This is one of the interesting statistics we discovered from Facebook IQ – a repository of insights and resources made available to the public, particularly Facebook advertisers.
If we filter the region or country to Malaysia (or click here), most of the insights are geared toward the beauty industry. Read on as we compile a list of 17 facts & figures that beauty brands or advertisers shouldn’t miss.
Product Discovery
84% of surveyed beauty buyers in Malaysia say they are exposed to beauty products on Facebook.
61% of surveyed beauty buyers in Malaysia say they are exposed to beauty products on Instagram.
39% of beauty buyers in Malaysia feel Facebook is the most important platform to discover new brands and products.
61% of Malaysian beauty buyers think Facebook and Instagram are the most important place for the discovery of new beauty products and looks.
61% of Malaysian beauty buyers follow beauty brands on Facebook.
On average, Malaysian beauty buyers engage with beauty-related content through almost 5 channels per day.
Purchase Journey
69% of beauty buyers in Malaysia check product reviews before buying a new product.
54% of beauty buyers in Malaysia check the brand website or social media page before buying a new product.
47% of beauty buyers in Malaysia will check one to two trusted sources before buying a new product.
36% of beauty buyers in Malaysia search Facebook for information and opinions on a new product before purchase.
66% of beauty buyers in Malaysia prefer to purchase products with natural and organic ingredients when they are available.
38% of beauty buyers in Malaysia have found themselves making more beauty purchases online.
More than 2 in 3 Malaysian beauty buyers don’t like to pay for shipping.
User’s Behaviour
86% of Muslim women in Malaysia wear a hijab every day and consider it equally important as good hair.
85% of beauty buyers in Malaysia agree that a good night’s sleep is an important part of their beauty regime.
84% of beauty buyers in Malaysia like their makeup to look natural and effortless.
29% of Malaysian beauty buyers use supplements every day.
