3 free tools to spy on your competitor’s Facebook ads
Here we compile three very useful yet free tools for you to research your competitors: “Why am I seeing this?”, Ad Library and Audience Insights tool.
Why single keyword ad groups campaigns work best for Google Ads?
With single keyword ad groups (SKAGs), you can improve your click-through rates, ad quality score and even leads and sales almost immediately.
Google Ads scripts to update budget, export daily report, pause campaign upon budget cap
Here is the Google Ads script to automatically update the budget from Google Sheets, export the daily report to Google Sheets, and stop the campaign after hitting the budget cap.
How does Facebook Relevance Score affect CPC (Cost per Link Click)?
Will higher FB Relevance Score lower your CPM and CPC? Let’s investigate with some real campaign data and prove it!
Twitter video ads: CPV & CPC compared across bidding methods
If you are planning to run video ads on Twitter, which bidding method is the best for your campaign objective? Read on to find out from our case study.
The most expensive search keywords on Google in Malaysia
What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let’s find out!
All you need to know about Google Analytics UTM tracking codes
What is the purpose of UTM tracking codes? How to generate a UTM link? How to read results by UTM? Get all your answers here.
Video ads cost-per-view (CPV) compared: Facebook, Instagram, YouTube etc.
What is the cost-per-view of Facebook, Instagram, YouTube, LinkedIn, Twitter and how is it being measured?