The adex myth: Is newspaper advertising still effective?
More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!
Total digital advertising expenditure & breakdown in Malaysia 2019
How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!
The most expensive search keywords on Google in Malaysia
What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let’s find out!
How many TikTok users in Malaysia & what is the demographic like?
As of early 2022, there are close to 17 million TikTok users in Malaysia. The data is based on TikTok’s potential advertising reach for users aged 18 and above in Malaysia.
Only 25% prefer physical book, 12.5% read print newspaper in Malaysia
People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.
Top instant messaging apps in Malaysia: WhatsApp vs WeChat vs FB Messenger
How many WhatsApp, WeChat, FB Messenger, LINE users in Malaysia? Let’s find out!
Top 5 social media platforms by total users in Malaysia
How many Facebook, YouTube, Instagram, LinkedIn, Twitter users in Malaysia? Let’s find out from our research and insights!