We present to you this year’s YouTube Ramadan-Raya Ads Leaderboard, featuring the top 10 seasonal ads that have struck a chord with Malaysians, even in a time of uncertainty.
Listed below from #1 to #10, they are determined based on an algorithm that factors in organic and paid views, watch time and audience retention.
The brands featured on the leaderboard have successfully captured the many facets of Aidilfitri and reminded us of the values of relationships and our persistence in facing life’s challenges.
We saw ads that challenged tried-and-tested gender tropes, some that poked fun at the challenges of ‘balik kampung’, and others that were powerful tearjerkers – all amid this season of celebration.
3. Watsons Malaysia
4. MR DIY Official
5. Lazada Malaysia
7. RHB Group
8. Saji Malaysia Official
9. Julies Biscuits