If you are representing a food brand or an eatery, what kind of food video should you produce to entice your customers? Depending on your objective, there are a couple of video ideas to consider.
Before you start, it will be best to first identify the objective of producing the video. For food or kitchen-related brands, do you intend to produce commercial or engaging content?
In both cases, you will probably need to consider featuring talent be it celebrity chefs, cooking creators or acting talents depending on your preference and budget.
Besides talent, a filming location is also important so best to consider a kitchen studio specifically built for filming to achieve the best results.
For restaurants, it will be quite straightforward as it is either a simple location shoot or getting personalities to review your eatery and food offerings.
Last but not least, food video might look simple but there are a lot of details involved so best to engage a video production team that is specialized and experienced in food video production.
If we breakdown further on commercials, cooking recipes and food review videos, these are the 10 food video ideas you can consider for your brand:
- Standard Commercial
- Commercial with Talent
- Commercial with Story
- Short Commercial
- Animated Commercial
- Cooking Show with Host
- Cooking Recipe with Hand Talent
- Cooking Recipe Reels
- Food Review with Host
- Food Review Reels
1. Standard Commercial
A straightforward approach to feature your product and showcase USPs without using any talent.
2. Commercial with Talent
Engage a celebrity chef or acting talent to demonstrate how your product can make life better.
3. Commercial with Story
Inject everyday moments into the commercial to inspire your audience with your product.
4. Short Commercial
A quickfire way to showcase your product via short videos or reels (usually within 15 seconds).
5. Animated Commercial
Using full animation to showcase your USPs, might work only for certain types of businesses though.
FOOD VIDEOGRAPHY
6. Cooking Show with Host
Get a celebrity chef or cooking creator to share the cooking recipe which can be done live or pre-recorded.
7. Cooking Recipe with Hand Talent
By using hand talent only, curate an educational recipe video (series) while featuring your product.
8. Cooking Recipe Reels
Especially for dessert products, it makes sense to produce reels specifically made for Instagram.
9. Food Review with Host
To make the food review credible, engage a celebrity host, or someone like this if you dare.
10. Food Review Reels
Make light-hearted jalan-jalan-cari-makan reels with KOLs or even your own employees.
