Due to the COVID-19 pandemic, YouTube year-end event has been conducted online for the first time ever. The 2020 edition has been themed “YouTube Works”.
Different from #MYYOUTUBEWEEK in 2018 and #MYYTFESTIVAL in 2019, there is no live performance this year but the tradition of honouring top YouTube creators and best YouTube commercials is still being retained.
This year’s edition is hosted by Jason Leong – the increasingly popular comedian, joined by other ad award presenters virtually.
As usual, what caught our attention are the YouTube Gold (more than 1M subscribers) and Silver (more than 100K subscribers) creators who get recognized this year.
While there were 36 Gold Creators being announced last year, there are 22 more who breakthrough this year making it a total of 58 Gold Creators in Malaysia to date in 2020.
Here’s the list of 17 new Gold Creators being showcased by YouTube Malaysia:
- Isa Isarb: 1.78M subscribers
- Drama Sangat Official: 1.76M subscribers
- AAC Dream: 1.44M subscribers
- TV Terlajak Laris: 1.42 subscribers
- Mat Salleh TV: 1.42M subscribers
- Baby Shima: 1.41M subscribers
- The AFC Hub: 1.34M subscribers
- VS GAG: 1.18M subscribers
- Soloz Club: 1.15M subscribers
- ASA Production: 1.10M subscribers
- Astro Awani: 1.08M subscribers
- BaBYzzz: 1.07M subscribers
- ROBE CUBE: 1.06M subscribers
- Bella Khan: 1.05M subscribers
- Astro Ceria: 1.05M subscribers
- 脑洞大开: 1.02M subscribers
- Kupi Kupi GO: 1M subscribers
YouTube Malaysia has also announced there are 550 new YouTube channels that have surpassed 100K subscribers, the long list of Silver Creators is shown below.
Without further ado, let’s find out who are the winners of YouTube commercials in Malaysia for 2020. There is a total of 12 categories, including the Ad of the Year 2020.
You can also watch the full show here.
Best Ad in Technology
Grab Malaysia: CNY 2020: HUATever you want, Grab got!
Best Ad in Food & Beverage
MILO Malaysia: 70 TAHUN KEBAIKAN #MILO70Tahun
Best Ad in Telecommunications
Best Ad in Retail & Restaurants
Toppen Shopping Centre: #KitaDLL 2020
Best Ad in Financial Services & Institutions
Hong Leong Bank: #HLBCNY2020 – The Grown Ups’ Table
Best Ad in Personal Care & Health
Libresse: Know Your V
Force For Good (Covid-19 Edition)
Celcom: MeReka Merdeka
Best Collaboration: YouTube Creators & Brands
Toppen Shopping Centre: #JelesEk – Joe Flizzow ft Joyce Chu
Best Creative Innovation
Grab Malaysia: Grab Delivery Doodles (powered by Google)
Best Media Innovation
McDonald’s Malaysia: Fenomena Ayam Goreng VIRAL
Best Storytelling for Occasions
TNB: CNY 2020 – #RealityNotVirtual
Ad of the Year 2020
Libresse: Know Your V