Instagram has changed its algorithm from time-based to content-based, so on top of timing your posts, it will also require your post to have content quality.
By collecting internal data across industries and cross-checking with others’ data, we have compiled the best time to post on Instagram in Malaysia.
Wondering when is the best day and time to post on Instagram? Read on to find out.
Best day to post on Instagram in Malaysia
The best day to post on Instagram in Malaysia is every day. The amount of engagement that your Instagram account will receive is relatively stable across all days.
For example, if your Instagram account reaches out to about 10,000 accounts on Monday, you should also receive about 10,000 on Tuesday, Wednesday, and so on.
Best time to post on Instagram in Malaysia
The best time to post on Instagram in Malaysia is between 6 PM and 9 PM. This timing is right after work hours and scrolling during dinner time.
The worst time frame to post is between 12 AM to 6 AM. This is expected as most people are still sleeping.
The second best time frame to post is between 6 AM to 6 PM, where a post’s engagement will ramp up until it peaks and drops off after 9 PM.
How to find the best time to post on Instagram in Malaysia
You can figure out the best time to post for your Instagram account by using Instagram insights.
Go to your Instagram profile, click on the “insights” button and look into your follower’s location, age range, gender, and active times.
On top of that, you can also see the number of accounts engaged, and the best posts so that you can post more of what your followers want.
Instagram has updated its algorithm to favor not just timing, but also content quality. Therefore, you will also have to consider your content engagement factor.