A study on Guardian’s TikTok campaign #GuardianTikTokChallenge
Guardian managed to garner more than 4.5 million views on TikTok for its “Shop Your Way to Korea” campaign.
Guardian managed to garner more than 4.5 million views on TikTok for its “Shop Your Way to Korea” campaign.
We compile and break down the statistics into categories like beauty product discovery, purchase journey and user behaviour.