How many participated in Watsons TikTok contest #HappyBeautifulYear?
It started with MCD, Shopee, Guardian and now Watsons. During this CNY, Watsons launched a challenge for users to show how happy and beautiful they are in 2019.
It started with MCD, Shopee, Guardian and now Watsons. During this CNY, Watsons launched a challenge for users to show how happy and beautiful they are in 2019.
Guardian managed to garner more than 4.5 million views on TikTok for its “Shop Your Way to Korea” campaign.
We compile and break down the statistics into categories like beauty product discovery, purchase journey and user behaviour.