Malaysians are hardcore foodies. From eating to cooking and even watching experiential content such as βmukbangβ, people across the country have an abiding love affair with food.
Search is a great facilitator of this love affair as the platform helps Malaysians decide what and where to eat, and perhaps most importantly: whatβs best to eat!
In this installment, we are going to compile interesting search trends of food and cooking on Google and YouTube in Malaysia.
1. “Recipes” is one of the top 5 food-related searches in Malaysia.
π recipes
π restaurants
π chicken
π cooking
π cake
2. Thai food is one of the top international cuisines on search in Malaysia.
π Thai
π Japanese
π Korean
π French
π Italian
3. “Nasi lemak” is one of the top 5 Malaysian food searches.
π ayam masak…
π nasi ayam
π durian
π nasi lemak
π nasi goreng
4. “Vegan food” is the fastest-growing search in health food.
π vegan food 1.8x
π kombucha 1.7x
π plant-based food 1.6x
π chia seed 1.4x
5. “Bomboloni” is the fastest-growing search in food trends.
π bomboloni 79x
π ghost pepper 15.7x
π bubble tea 8.8x
π black thorn durian 2.7x
6. “Diet keto” is the fastest-growing search in healthy eating.
π diet keto 13.3x
π oatmeal diet 6.2x
π intermittent fasting 5x
7. “Bubble tea” is the fastest-growing search in food delivery.
π bubble tea delivery 13.3x
π grocery delivery 6.2x
π cake delivery 5x
8. There is a 250% jump in βasmr eatingβ searches.
9. There is a 150% rise in watch time for mukbang content on YouTube.
10. Bonus: You might want to check out these top cooking channels in Malaysia.
π Che Nom
π Apron
π Kathrine Kwa
π Buat Orang Lapo
π Limau Nipis
π iCookAsia
π Seminit Resepi
π Little Duck’s Kitchen ε°ι»ιΈε¨ζΏ
π Taste of Asian Food
π Khairulaming
π Cooking Ah Pa
π Azie Kitchen
π iwenbaking
π ζΈ
ι²ε»ζΏ MyKitchen101
π K L LIEW
π Stephie θη΅²
Further read: List of popular YouTube cooking channels in Malaysia
You can also visit Think with Google and download the full report.
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