Digital marketing with AI – A big picture guide
This ultimate guide will take you through the basics of AI in digital marketing and show you advanced strategies to unlock its full potential for business growth.
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How can businesses or brands use Xiaohongshu?
Starting from content seeding/marketing on Xiaohongshu, businesses can partner with content creators, run digital advertising, and set up an online store within the platform.
How to set up Xiaohongshu business or brand account?
We’ll walk you through the process of setting up a Xiaohongshu account for your brand or business, and what it takes to entitle for Video Channel and Pro Account.
How popular are Xiaohongshu & Lemon8 in Malaysia?
In Malaysia, Xiaohongshu is popular among the Chinese while Lemon8 is gaining popularity among the Malays – grabbing screen time away from Meta.
Should you join a Brand or Agency as a Social Media Marketing Specialist?
Those looking to specialize in one particular industry may want to consider joining a brand, while those who are interested in variety may be better off joining an agency.
5 skills to succeed as a Social Media Marketing Specialist in Malaysia
To truly excel in your career as a Social Media Marketing Specialist in Malaysia requires more than being a planner, writer, designer and communicator rolled into one.
TikTok launches #FoodFestOnTikTok campaign to ignite foodie creativity
TikTok is launching #FoodFestOnTikTok, a campaign dedicated to fostering local F&B business growth, as well as providing creators a platform to showcase their creativity.
Why you should avoid image-only emails
We outline the disadvantages of image-only EDM designs and why responsive HTML emails are the most effective choice for email marketing campaigns.
2023’s Top Ramadan-Raya Ads on YouTube Malaysia
We present to you the top 10 Ramadan-Raya Ads on YouTube Malaysia for 2023, showcasing the most engaging ads that people choose to watch during this period.
The winning digital advertising campaign strategy in 6 steps
Learn all the essential steps to craft a winning digital advertising strategy and maximize your return on investment with these 6 easy-to-follow strategies.
Why brands should leverage UGC creators for social media content
Here are the 5 reasons why leveraging creators or influencers to create UGC (user-generated content) is great for a brand’s social media marketing strategy.
What are the copywriting research techniques?
Effective copywriting research techniques include desk research, surveys, interviews, focus groups, A/B testing, and other forms of customer feedback.
4 best-known formulas for advertising copywriters
By utilizing AIDA, ACCA, 4 P’s, and Motivating Sequence formulas – copywriters can create effective and persuasive ads that will help to drive more sales.
Google’s Year in Search 2022 report: Consumer behaviour analyzed
Learn from The Year in Search 2022 report what matters most to us in Malaysia, and how the insights can help you move your marketing forward in 2023.
3 steps to create successful Ramadan campaign on TikTok
To help businesses make a difference in meaningful times, TikTok is sharing 3 ways businesses can engage, interact and create lasting impressions to win Raya 2023.