In the past (2019, 2020, 2021), we have compiled popular Malaysia’s CNY video commercials on YouTube. Of course, we gonna do the same this year the 2022 edition.
Since YouTube has removed the dislikes count publicly (which is a good move), we will rank the videos by the total views on YouTube this year, much simpler than the “YT Score” we did in the past.
This time around, there are at least 30 YouTube videos with at least 100K views, the numbers are captured on 4 Feb 2022 so they can be higher by the time you read this article.
RHB sticks to its tradition of producing heart-warming CNY videos inspired by true stories. Numbers don’t lie, A Spark For Change has garnered the most likes so far, it’s easily our favourite too!
RHB has proven that a simple, meaningful story-telling style works nicely – without the need of (overdoing it with) dramas, music videos, special effects like some other brands.
Before we dive into the videos, here are the top 30 brands with the most-viewed Chinese New Year video commercials on YouTube in Malaysia:
- RHB Group
- Mister Potato Chips
- Etiqa
- TNB Malaysia
- Maxis
- HongLeong Bank
- Loong Kee
- Tune Talk
- Shopee Malaysia
- PepsiCo Malaysia
- PETRONAS
- Setia
- Celcom Axiata
- Courts Malaysia
- Watsons Malaysia
- Yoodo
- Samsung Malaysia
- Grab
- foodpanda Malaysia
- AIA Malaysia
- myNEWS Malaysia
- Julie’s Biscuits
- McDonald’s Malaysia
- Digi
- Munchys Malaysia
- Spritzer Group
- Astro Malaysia
- Taylor’s University
- Ribena Malaysia
- Goodnite Malaysia
1. RHB Chinese New Year 2022: A Spark For Change
Video Length: 3:24
Type: Inspired by True Story
YT Views: 10,951,997
Likes #: 3,000
2. Hari-Hari Mau!
Video Length: 1:01
Type: Music Video
YT Views: 6,681,965
Likes #: 121
3. Etiqa CNY 2022 – The Auspicious Time
Video Length: 4:40
Type: Drama / Comedy
YT Views: 4,717,986
Likes #: 404
4. TNB CNY 2022 – WonderFu Fortune
Video Length: 4:50
Type: Drama / Comedy
YT Views: 3,518,628
Likes #: 948
5. Maxis CNY 2022 | Make Our Luck
Video Length: 3:22
Type: Story-telling
YT Views: 3,179,868
Likes #: 126
6. HLB CNY 2022 – Ong Lai Tart
Video Length: 4:35
Type: Story-telling
YT Views: 2,836,385
Likes #: –
7. 龍記肉乾 2022 越戰越強 為你打氣 呈現【經典之歌】主唱大四喜
Video Length: 3:34
Type: Music Video
YT Views: 2,757,767
Likes #: 114
8. Tune Talk Chinese New Year 2022 : RISE with Sheng Family
Video Length: 2:59
Type: Story-telling
YT Views: 1,679,497
Likes #: 55
9. Shopee CNY Sale 2022 is Here! 🧧
Video Length: 4:31
Type: Music Video
YT Views: 1,401,772
Likes #: 407
10. Bring Home Prosperity & Happiness
Video Length: 0:15
Type: Short Commercial
YT Views: 1,376,570
Likes #: 72
11. PETRONAS 366: Hari Ke-32
Video Length: 11:12
Type: Story-telling
YT Views: 1,340,700
Likes #: 1,100
12. Setia CNY TVC 2022 | The Fú-Growers
Video Length: 2:14
Type: Drama / Comedy
YT Views: 1,320,886
Likes #: 111
13. Celcom CNY 2022: With hope, comes prosperity. (勿忘希望)
Video Length: 3:49
Type: Story-telling
YT Views: 1,217,762
Likes #: 1,100
14. Hurry Hurry Mau Prosperity
Video Length: 0:20
Type: Short commercial
YT Views: 1,133,585
Likes #: 5
15. Watsons Malaysia ‘Celebrate the Grandest Happy Beautiful Year’ Official MV
Video Length: 1:00
Type: Music Video
YT Views: 1,070,322
Likes #: 35
16. Yoodo CNY 2022 – Chinese New Year Pitch
Video Length: 4:52
Type: Drama / Comedy
YT Views: 928,976
Likes #: 77
17. CNY Just Got Real with Galaxy S21 FE 5G (来真的)
Video Length: 2:56
Type: Music Video
YT Views: 861,846
Likes #: 93
18. Grab CNY 2022: Prepare for HUATEVER
Video Length: 2:48
Type: Drama / Comedy
YT Views: 846,800
Likes #: 194
19. foodpanda 虎年大爆福 | Go Big. Go extra-ong-dinary!
Video Length: 1:00
Type: Music Video
YT Views: 799,796
Likes #: 66
20. AIA CNY 2022 | Journey to the WoW
Video Length: 4:23
Type: Story-telling
YT Views: 703,195
Likes #: 139
21. Roaring Chinese New Year with myNEWS
Video Length: 4:08
Type: Story-telling
YT Views: 641,124
Likes #: 142
22. CNY 2022 | The Worst Feng Shui Master-神算 | Julie’s Biscuits
Video Length: 10:33
Type: Drama / Comedy
YT Views: 629,730
Likes #: 74
23. True Prosperity
Video Length: 1:18
Type: Standard commercial
YT Views: 604,836
Likes #: 62
24. Digi CNY 2022 – The Undivided Heart
Video Length: 6:08
Type: Story-telling
YT Views: 508,226
Likes #: 517
25. Munchy’s CNY 2022 – 加满满 (Jia Mun Mun)
Video Length: 1:00
Type: Music Video
YT Views: 466,403
Likes #: 31
26. Spritzer CNY 2022 – Auspicious Dishes Spritzer Wishes [事必胜吉祥佳肴]
Video Length: 1:22
Type: Short Commercial
YT Views: 254,447
Likes #: 40
27. Astro CNY 2022 – A Tiger’s Heart
Video Length: 3:16
Type: Story-telling
YT Views: 248,438
Likes #: 178
28. Hēr Prósperity | Chinese New Year 2022
Video Length: 7:21
Type: Story-telling
YT Views: 194,122
Likes #: 577
29. Ribena CNY 2022: 大红大紫 Celebrate Bigger CNY Joy
Video Length: 0:45
Type: Standard commercial
YT Views: 177,477
Likes #: 20
30. Goodnite Malaysia CNY Main Film 2022 : Blessing 福气
Video Length: 4:57
Type: Story-telling
YT Views: 109,086
Likes #: 64
Note: All metrics above are compiled on 4 February 2022 (the 4th day of CNY).
