Target Market: Malaysia
Duration: 6 Months (Jan – Jun 2026 Snapshot)
Key Result: +68.9% Video Views & 3x Post Reach Growth
The Takeaway: By pivoting Tupperware Malaysia from high-volume static posting to a short-form video/Reels-first strategy, we grew total brand reach by +44.8% and overall video views by +68.9% while publishing 43.1% fewer total posts.
The Objective
Tupperware Malaysia needed to refresh its social media presence across Facebook, Instagram, and TikTok to better capture younger, video-centric household consumers. The goal was to pivot away from low-engagement static photos toward engaging short-form video content that showcased product utility, food prep solutions, and everyday lifestyle hacks across their broad product range—maximizing reach, engagement efficiency, and video retention.
Our Strategy
We deployed a quality-over-quantity content transformation centered on video storytelling and paid amplification:
- Video-First Product Demonstrations (IG & FB Reels): Shifted core creative production to short-form Reels and video clips highlighting practical product features, kitchen organization, and meal prep solutions.
- Direct-Response Video Framework (Facebook): Introduced structured direct-response video assets specifically designed to maximize Facebook’s discovery algorithm and push content past existing follower walls.
- Targeted Ad Boosting: Selected top-performing organic Reels and video assets for hyper-targeted ad boosting, amplifying top funnel discovery and accelerating audience conversion.
Key Campaign Highlights
- Dramatic Efficiency Gains: Achieved a +44.8% increase in total reach and a +68.9% surge in total video views, while streamlining total publishing volume by 43.1% compared to the prior 6-month period.
- Facebook Reach Surge: Expanded average reach per Facebook post by +203.3% (more than tripling performance per post) and boosted average video views per Facebook post by +766.6%.
- Increased Interaction: Drove a +79.6% gain in average engagements per post on Facebook, powered by high-performing direct-response video formats.
- Instagram Reels Scale: Grew total Instagram Reels views by +71.0% and total Reels reach by +59.1%.
- High Purchase Intent: Generated a +72.1% increase in Instagram Saves on Reels, proving that consumers actively bookmarked product usage demonstrations for future purchase decisions.