Target Market: Singapore
Duration: 4.5 Years (Jul 2021 – Dec 2025)
Key Result: 23.9x Peak Post Engagement (Year 4 Snapshot)
The Takeaway: Over a 4.5-year cross-platform retainer, we delivered consistent, high-quality organic social content, culminating in record-breaking engagement spikes during key seasonal campaigns.
The Objective
L’Occitane Singapore needed a highly reliable agency partner to fully manage and scale their organic presence across both Facebook and Instagram. Starting in July 2021, the objective of this long-term retainer was to maintain a premium, always-on social media presence that consistently boosted brand awareness and fostered community engagement within a highly competitive health and beauty market.
Our Strategy
Over the course of 4.5 years, we executed a highly targeted, cross-platform content strategy that evolved alongside the brand. By seamlessly translating L’Occitane’s global briefs—from the Flora Orchestra collection to the Mother’s Day Cherry Blossom range—into culturally relevant, visually stunning social narratives, we turned standard product showcases into engaging community moments.
Key Campaign Highlights
- Client Retention: Successfully managed the brand’s organic social presence across both Facebook and Instagram for 4.5 consecutive years, demonstrating our operational excellence and long-term strategic alignment.
- Continuous Growth (2025 Snapshot): Even in the final year of the retainer, we continued to scale results, driving peak seasonal content to an incredible 23.9x higher engagement than the annual median.
- Winning with Heritage: Brand identity updates, like the monogram teaser posts, consistently generated over 10x higher engagement compared to baseline posts, proving a deeply engaged long-term audience.
- Consistent Output: We reliably published, managed, and optimized hundreds of high-quality social assets year over year, maintaining a steady stream of brand awareness and community interaction.