Target Market: Malaysia, Singapore
Duration: 2.5 Years (Jun 2021 – Dec 2023)
Key Result: Seamless Dual-Market Global Asset Localization
The Takeaway: By establishing strict operational workflows, we flawlessly localized and deployed global brand assets across two distinct Southeast Asian markets while maintaining premium brand equity.
The Objective
As a premium global haircare brand, Kérastase required a highly reliable digital partner to manage its localized presence across Malaysia and Singapore. The primary objective of this 2.5-year retainer was not to reinvent the brand’s visual identity, but to act as strict brand guardians—adapting, scheduling, and deploying global campaign assets to ensure consistent, premium market positioning across both regions.
Our Strategy
We established a streamlined, dual-market operational workflow designed for scale and consistency. Working closely with the brand’s localized briefs, we managed the continuous adaptation of high-tier global assets into market-ready social media content. By optimizing post scheduling, ensuring precise copywriting alignment, and localizing professional community highlights (such as the KProClub Elite events), we maintained a highly polished, “always-on” digital footprint.
Key Campaign Highlights
- Long-Term Brand Guardianship: Successfully managed and maintained the premium visual equity of a top-tier global brand across multiple platforms for 2.5 consecutive years.
- High-Volume Deployment: Executed the reliable scheduling and publication of over 220 localized social assets annually, ensuring zero disruption to the brand’s digital visibility.
- Cross-Border Consistency: Centralized the social media operations for both Malaysia and Singapore, providing the client with a single point of operational efficiency.
- Peak Content Localization: Educational product application assets, such as the Genesis Anti-Fall campaign, were optimized to resonate locally, achieving peak traction of 184x higher engagement than standard baseline posts.