Target Market: Malaysia, Singapore
Duration: 3.5 Years (Oct 2021 – May 2025)
Key Result: 106x Peak Post Engagement (Year 3 Snapshot)
The Takeaway: Over a 3.5-year cross-border retainer, we consistently localized global brand briefs into interactive, community-driven social content that captured massive organic visibility and fostered audience loyalty.
The Objective
ELEMIS needed a highly reliable agency partner to manage and scale their social media presence across both Malaysia and Singapore. The core objective of this 3.5-year, long-standing retainer (which began in October 2021) was to seamlessly localize global brand priorities, maintain a premium “always-on” aesthetic across Facebook and Instagram, and consistently boost brand awareness in highly competitive health and beauty markets.
Our Strategy
We executed a highly coordinated, dual-market content strategy that adapted ELEMIS’s premium brand focus into interactive, community-driven social narratives. By perfectly timing strategic giveaways (such as the Holiday “Skin Joy” campaign) and deploying educational video formats (like the Pro-Collagen Trade-Up series), we transformed standard beauty showcases into high-impact social moments that naturally captured the algorithm and drove intense audience participation.
Key Campaign Highlights
- Massive Operational Scale: Successfully managed, localized, and optimized over 1,000 social assets across four separate accounts (FB & IG for MY & SG) in just the final 12 months alone, demonstrating flawless execution and agency reliability.
- Algorithm-Breaking Reach: Strategic video content, such as the Pro-Collagen Trade-Up Reel, successfully broke out of standard visibility metrics to capture an incredible 129,000+ organic reach on a single post.
- Community Activation: The highest-performing interactive giveaway in Malaysia achieved 106x higher engagement than the annual baseline.
- Cross-Border Consistency: We maintained powerful momentum across both markets, with the Singapore Holiday campaign matching Malaysia’s success by hitting a 97x engagement peak above the median.