XIAOHONGSHU BRAND MARKETING

Set up your official Business Pro account, deploy strategic content, and run performance advertising.
How it Works?Get in Touch

WHY XIAOHONGSHU?

The “Instagram of China” is rapidly capturing high-intent screen time among the lucrative Chinese demographic.

Quality Content

Leverage highly engaging, aesthetic content produced by professionals and genuine users that drives strong product discovery and direct purchase intent.

Growing User Base

Tap into a rapidly expanding digital ecosystem, featuring more than 2.5 million active, highly engaged Xiaohongshu users right here in Malaysia.

Premium Audience

Directly reach and influence high-spending local Malaysian Chinese consumers, expatriates, and tourists who rely on the platform for lifestyle recommendations.

XHS ECOSYSTEM SOLUTIONS

We manage your end-to-end Xiaohongshu presence, from account verification to content and digital advertising.

Account

XHS Ecosystem - Account

Business Pro Account

Content

XHS Ecosystem - Content

BGC, PGC, UGC*

Advertising

XHS Ecosystem - Advertising

Search & In-Feed Ads

* Brand/Professional/User Generated Content

XHS ACCOUNT VERIFICATION

Brands require an official Business Pro Account to unlock advertising and effectively manage campaigns.

Main Usage
  • Verification
  • Checkmark
  • Features
  • Promotional Content
  • Creators Partnership
  • Digital Advertising

Standard 普通号

For Anyone
  • -
  • -
  • Basic
  • Limited
  • -
  • Boost only

Personal Pro 个人专业号*

For Individuals
  • Personal Identity Card
  • -
  • + Giveaway Contest
  • Limited
  • -
  • Boost only
Featured

Business Pro 企业专业号

For Businesses
  • Business Docs
  • Blue Tick
  • + Many Features
  • Allowed
  • Via Platform
  • Various Formats

Xiaohongshu may reject Business Pro applications from highly regulated industries, including Telecommunications, Finance, Securities, Investments, Wealth Management, Banking, Real Estate, Medical Services, Matchmaking, and Pet Funerals.

* Personal Pro accounts and native XHS eCommerce Stores are currently unavailable in Malaysia.

XHS CONTENT STRATEGY

Discover how brands structure their high-converting content pillars on an official Business Pro Account.

How-to & Tips

XHS Content - How-to & Tips

Lifestyle

XHS Content - Lifestyle

Product & Services

XHS Content - Product & Services

Info & Trends

XHS Content - Info & Trends

Giveaway Contest

XHS Content - Giveaway Contest

XIAOHONGSHU ADVERTISING

Leverage Xiaohongshu’s digital advertising placements to drive targeted brand awareness and measurable conversions.

Search Ads

XHS Advertising - Search

Placement

  • Search Results

Targeting

  • Brand keywords
  • Competitor keywords
  • Product keywords
  • Category keywords
  • Question keywords
  • Location keywords

Call-to-Action

  • Brand Website
  • Private Message
  • In-App Leads Form

In-Feed Ads

XHS Advertising - In-Feed

Placement

  • Explore Tab

Targeting

  • Industry interests 
  • Keyword interests
  • Content preferences
  • Audience outside China
  • Creator followers
  • Uploaded data

Call-to-Action

  • Brand Website
  • Private Message

FREQUENTLY ASKED QUESTIONS

Get clear answers to the most common questions regarding our Xiaohongshu marketing and advertising.
a

Which social media platforms do you primarily manage?

We manage and optimize brand presence across Facebook, Instagram, and TikTok. For select consumer industries, we also provide specialized content development and management for Xiaohongshu.

a

Can Malaysian companies apply for an XHS Business Pro Account?

Yes. However, the documentation and cross-border approval process are exceptionally strict. We manage this entire verification process exclusively for brands enrolled in our long-term marketing retainers.

a

Can we run digital advertising on XHS without a Business Pro Account?

No. Standard personal accounts do not have access to the Xiaohongshu advertising backend. Securing an official Business Pro Account is a mandatory prerequisite for running paid media.

a

Why must a brand apply for an XHS Business Pro Account?

If you post promotional content on a standard personal account, the platform will actively throttle your reach. A Business Pro Account legitimizes your brand and bypasses these limitations, especially through digital advertising.

a

Which industries are restricted from opening an XHS Business Pro Account?

Xiaohongshu heavily restricts commercial verification for highly regulated sectors. Applications are typically rejected for industries involving Finance, Real Estate, Medical Services, Telecommunications, Securities, and Matchmaking.

a

Can we directly repost our Instagram or TikTok content onto XHS?

While technically possible, we don’t recommend it. The XHS algorithm prioritizes native, aesthetic, and deep info-sharing formats. Repurposing standard social media content typically results in poor platform visibility.

READY TO SCALE?

Submit your details below to discuss how our Xiaohongshu marketing services can accelerate growth.