Target Market: Malaysia
Duration: 10 Years (Ongoing Retainer) | Data Snapshot: 2024–2025
Key Result: 100% Transition to Digital Acquisition & 1,700+ Annual B2B Leads
The Takeaway: By transitioning from traditional print marketing to an automated omnichannel digital framework, we built a highly predictable B2B lead generation engine for commercial office equipment.
The Objective
As a premier authorized dealer for Ricoh multi-functional printers and commercial office equipment in Malaysia, DT Copier traditionally relied on legacy marketing tactics, such as pamphlet distribution and localized cold outreach. To scale their leasing division and support an 80+ person workforce, they required a modern, highly predictable commercial acquisition pipeline. The overarching objective of this 10-year partnership was to completely digitize their sales funnel, eliminate inefficient traditional marketing spend, and generate a continuous daily stream of qualified B2B leads.
Our Strategy
We orchestrated a phased digital transformation, layering advanced acquisition channels over the course of the retainer. The foundation was built on an “always-on” Google Search Engine Marketing (SEM) architecture. We hyper-targeted commercial leasing terms (e.g., “rent printer”, “lease printer”) to capture businesses at the exact moment of procurement intent.
Once the high-intent search pipeline was perfected, we actively scaled into tactical social media. Overturning the assumption that B2B office technology cannot be sold on social platforms, we deployed highly tactical, video-led ad campaigns across Meta and TikTok. To maximize social conversion rates and eliminate landing page drop-offs, we utilized Meta’s native lead generation forms. We then engineered an automated backend webhook that synced these social leads instantly into a centralized Google Sheet, allowing the client’s sales team to follow up with prospects in real-time.
Key Campaign Highlights
- Massive Annual Pipeline: Based on a recent 24-month data snapshot, the omnichannel framework generated over 3,400 highly qualified B2B leasing leads, equating to an average velocity of over 1,700 leads annually.
- Sales Pipeline Automation: By utilizing Meta’s native lead forms and integrating an auto-sync CRM workflow straight to the sales team, we eliminated website drop-off friction and generated social B2B leads at an incredibly efficient sub-RM20 Cost-Per-Lead (CPL).
- Flawless TikTok B2B Expansion: Spearheaded the brand’s expansion onto TikTok, successfully capturing an entirely new corporate demographic and generating over 1,000 qualified B2B leads through short-form video advertising.
- Precision Search Intent: The foundational Google SEM campaigns successfully captured the highest-intent commercial traffic, systematically converting corporate leasing searches into closed enterprise contracts at a highly predictable sub-RM80 CPL.
- A Decade of Enterprise Trust: Successfully guided the client through a total digital transformation over 10 consecutive years, allowing them to completely kill off traditional marketing budgets in favor of a 100% digital acquisition model.