Target Market: Malaysia, Singapore
Duration: 3.5 Years (Jun 2021 – Dec 2024)
Key Result: Seamless Dual-Market Global Asset Localization
The Takeaway: By operating as strict digital brand guardians, we successfully deployed high-volume global assets while seamlessly integrating local influencer collaborations to maintain market relevance across two regions.
The Objective
Operating within the highly structured ecosystem of a leading global haircare conglomerate, L’Oréal Professionnel required a centralized agency partner to manage its digital footprint across Malaysia and Singapore. The primary objective of this comprehensive 3.5-year retainer was to maintain absolute operational excellence—ensuring the flawless localization, scheduling, and deployment of global brand assets while simultaneously managing localized influencer campaigns.
Our Strategy
We established a strict, dual-market operational framework engineered for both compliance and scale. The core daily operation focused on adapting global technical product briefs into market-ready social assets, guaranteeing zero deviation from international brand guidelines. To complement the standardized global content, we actively managed the integration of high-tier local User-Generated Content (UGC) and influencer collaborations, providing the feed with necessary localized authenticity and organic algorithmic momentum.
Key Campaign Highlights
- Long-Term Operational Scale: Executed strict brand guardianship and content deployment across two distinct Southeast Asian markets over a continuous 3.5-year retainer.
- High-Volume Deployment: Predictably localized and published over 300 technical and commercial social assets in the final 12 months alone.
- High-Impact Local Integration: Successfully amplified strategic local collaborations—including grooming content featuring national athletes—which generated 228x higher visible engagement than the standard baseline.
- Strategic Influencer Optimization: Managed the deployment of targeted UGC assets (such as intensive damage care routines), which consistently captured peak traction and drove over 80x higher engagement than traditional static brand assets.