* Product Shopping Ads is only available with TikTok Shop
TIKTOK MARKETING FOR BRANDS
THE TIKTOK CHALLENGE
Content Expertise
Production Bandwidth
Algorithm Shifts
TIKTOK GOAL SETTING
Expand Reach
Promote App
Generate Leads
Increase Sales
TIKTOK CONTENT STRATEGY
Agency Production
| Agency Production | VS | Creator Partnerships |
|---|---|---|
| Polished | Style | Authentic |
| General | Audience | Niche |
| Ads | Format | Trends |
| Sales | Goal | Engagement |
| Lower | Authenticity | Higher |
| Lower | Engagement | Higher |
Creator Partnerships
TIKTOK ADVERTISING
Awareness
- Tell more people about your product, service, or company.
Consideration
- Drive people to a website landing page or app.
- Show your ads to people who would most likely to click on it.
- Maximize the plays of your video ads.
- Drive consideration by showing your ads to users who are more actively engaged.
- Get more people to follow your TikTok account.
- Get more people to visit your TikTok profile.
- Promote your livestream.
Conversion
- Get people to install and use your app.
- Re-engage existing app users to take action in your app.
- Collect leads from your website forms.
- Collect leads using instant forms on TikTok.
- Get more customers to take valuable actions like add to cart, view content, initiate checkout, subscribe, and more.
- Promote products from a shop or showcase, using Video Shopping Ads, Live Shopping Ads, or Product Shopping Ads*.
CASE STUDIES
VIDEO PORTFOLIO
BRANDS WE MANAGE










FREQUENTLY ASKED QUESTIONS
We manage and optimize brand presence across Facebook, Instagram, and TikTok. For select consumer industries, we also provide specialized content development and management for Xiaohongshu.
Yes. We have direct access to Red Studio, a fully equipped production space featuring professional camera and lighting equipment. This allows us to rapidly shoot high-quality photo and video assets without third-party logistical delays.
Yes. Our in-house producers specialize in native, high-retention short-form vertical videos. We strategically produce Reels and TikToks specifically designed to maximize algorithmic reach and brand awareness.
We recommend UGC to inject authenticity into your digital presence. Available as a strategic add-on, we engage creators to produce genuine content that builds trust and increases audience relatability.
We highly recommend budgeting for external talent to act as your brand’s face. While we occasionally utilize our in-house team for select retainers, dedicated external talent ensures consistent, authentic representation.
No. We focus strictly on high-impact digital marketing. While we seamlessly integrate product links and deploy Shopping Ads, we do not handle backend e-commerce operations, customer service, or live broadcasting.
Not anymore. While the majority of users are under 35, the platform has rapidly aged up, becoming a highly effective search engine and discovery platform for millennials and older demographics.